ZW Data Action Technologies Inc. announced that it entered into a strategic sales and cooperation agreement with China Digital Culture (Group) Limited, a Hong Kong-based investment holding company principally engaged in the culture and entertainment related businesses. Pursuant to the Agreement, through the Company's Blockchain Infrastructure Framework platform and by utilizing upgraded decentralized financial technology, the two parties will jointly operate IP data for e-sports and games. The Company expects to expand the Company's existing business of Key Opinion Leader and digital advertising through blockchain service into e-sports and gaming business, one of the fastest growing sectors in China.

Currently, decentralized finance is mainly concentrated in four major sectors of decentralized lending, automated market makers, decentralized exchanges, and stable currency issuance. Defi is using the characteristics of blockchain tokens to gradually tokenize financial services. ZW Data and Digital Culture strive to introduce Defi, built on both Ethereum and Polkadot, into esports and game data operation, combining ZW Data's KOL and O2O sales channel for additional revenue growth.

ZW Data has collected and accumulated marketing and transaction data for nearly 100 million users for precision digital marketing. Digital Culture has built a platform for entertainment and cultural contents with the top celebrities and ex-NBA players in Asia, including Jay Chou and Jeremy Lin. It has formed three main business segments of e-sports entertainment, sports, and cultural tourism, and its J-team is currently ranked No.1 in the last season of Pacific Champion Series.