BASF : receives innovation awards for Euperlan® OP White and new face mask concept

• Industry consulting agency BSB honors important contributions for innovative ingredients and cosmetic products
• Euperlan^® OP White offers a wax-based, readily biodegradable alternative to synthetic polymer opacifiers
• New face mask concept takes up latest trends in skin care and offers the right mask for every purpose

Paris, France - April 8, 2019 - BASF's Care Creations™ has twice been awarded the BSB Innovation Prize 2019: Euperlan^® OP White, an eco-friendly alternative to synthetic opacifiers, received second place in the 'Functionals and Recipients' sub-category of 'Cosmetics'. The face mask concept was awarded with the third place in the category 'Applied Concepts'. The consulting agency BSB rewarded all winners during in-cosmetics, the international trade fair for cosmetic ingredients, in Paris.

'We are constantly seeking innovative and eco-friendly solutions for the personal care market. Consumer trends and needs clearly show us the way. These awards prove that we are on the right track - and we are keen to fulfill the high demands of our customers in the future as well,' said Ulrich Issberner, Director Operative Marketing Personal Care Europe.

BASF's award-winning offers

Euperlan OP White is a wax-based, readily biodegradable and cold processable opacifier dispersion with a superior white appearance for surfactant formulations. The product meets today's demand for ecologically friendly ingredients, and its unique properties make it particularly suitable for eco-label-compliant skin and hair cleansing formulations. BASF is the leading supplier of cold processable wax dispersions for personal care that provide optical effects in rinse-off products. Euperlan OP White complements BASF's current portfolio of pearlizing wax dispersions and can be used as an alternative to synthetic polymeric opacifiers.

Face masks are the fastest growing skin care sector. The range of new products is increasing with extremely high speed. All the more difficult has it become for manufacturers and consumers not to get lost in this world of masks. For its face mask concept, BASF has selected the latest trends to offer the right product for every purpose - from anti-pollution effects via clay, natural retinol alternatives for gentle skin renewal, through to K-Beauty, the latest beauty trend in Korean cosmetics.

The German consulting agency BSB has been issuing its Innovation Awards since 2003. The awards are given to innovative goods in the cosmetics sector in three superordinate categories: Cosmetics, Natural Products, and Concepts.