Gresham, who joins from online sports and cycling retailer Wiggle and has worked for Homebase and Debenhams among others, will take over the role from Ed Barker on June 3.

"This is an important step for Superdry as we continue to focus on rebuilding the board and putting the right leadership and corporate governance structure in place," new Chairman Peter Williams said in a statement.

The majority of Superdry's board stepped down on April 2 after shareholders backed a coup that handed operational control of the company back to Dunkerton.

Dunkerton, currently interim chief executive officer, has since begun aggressive moves to change how Superdry is run and revive the retailer's fortunes.

The company, whose main products are sweatshirts, hoodies and jackets, named Boohoo chairman and industry veteran Peter Williams as chairman in April to replace Peter Bamford.

Dunkerton said earlier this month the company was still on the lookout for a permanent chief executive.

(Reporting by Tanishaa Nadkar in Bengaluru; editing by Gopakumar Warrier)