Dialog also retained its brand rating of
The 'Most Valuable Brand 2020' and 'Most Valuable Telecommunications Brand' accolades recognise Dialog's passion to deliver 'Service from the Heart' and its commitment to create 'The Future. Today', the release said.
'The strength of the Dialog brand has been attributed to its commitment to empower and enrich lives in a connected world, whilst positioning itself as a trusted digital companion in the hearts of over 15 million customers. Dialog's strategic focus on organisation and digital transformation, culture and customer experience has paved the way to create value and ensure it continues to lead in the respective business verticals with unique experiences, resulting in enhancing its brand equity,' it said.
Commenting on the awards,
Ruchi Gunewardene, Managing Director of Brand Finance Lanka commented 'Dialog's core success has been its ability to bring new technologies into the country and by implementing unique marketing strategies which enable rapid customer adoption. This, together with the single brand approach, which straddles many digital interphases, enables them to drive a compelling brand proposition across many customer touchpoints'.
© Pakistan Press International, source