In a limited time-frame, and coming from different cultural backgrounds, the global brand ambassador Roger Federer and Chinese Lindt Testimonial Xin Zhilei immediately connected by sharing their personal stories with LINDOR, one of the most popular LINDT chocolate creations. The campaign also focuses on the story of expertise and craftsmanship behind every piece of LINDT chocolate. Master chocolatiers at LINDT are behind some of the most successful secret recipes that have induced joy in chocoholics worldwide.

Roger Federer uniquely embodies LINDT's values of Superior Quality, Premium, Excellence and Passion. Now, together with Chinese actress Xin Zhilei, LINDT brand awareness is boosted among Chinese consumers, as the increased appetite for premium chocolate in China grows.

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Chocoladefabriken Lindt & Sprüngli AG published this content on 15 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 October 2019 10:31:18 UTC