Mondo TV S p A : executed a licensing agreement with Maikii on the third party IP named “The Gruffalo”

Mondo TV, one of the major European producers and distributors of animated content, has announced the execution of a licensing agreement with the Treviso based company Maikii Srl, part of the MKI Group Srl group, for the manufacture and distribution in Italy of audio stories connected to the characters of the publishing phenomenon The Gruffalo, aired on Rai.

The license will have a duration of about three years, and provides for the payment of a so-called minimum guaranteed amount, and royalties after recoupment of the aforementioned guaranteed minimum.

The agreement, although of an insignificant amount in itself, represents the entrance of Mondo TV in a niche market that has never been exploited by the group to date, thanks to a property famous both in Italy and abroad.