Nike : Jordan Brand and Dior Announce New Collaboration
December 03, 2019 at 06:53 pm EST
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With this partnership, the different cultures of America and France and of haute couture and high-performance sportswear are drawn together, unified and then blended to create a new hybrid look. The heritage of both brands is valued, respected and each is given equal gravitas. Jordan Brand's footprint of innovation and product excellence is echoed in the élan of the Parisian ateliers of Dior men.
'Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,' says Martin Lotti, Jordan Brand VP of Design. 'Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.'
Made in Italy to superlative standards, the silhouette is created with the fine calf-leather that characterizes Maison Dior's leather goods, edge-painted and dressed in Dior Gray, a color synonymous with the Maison since its founding in 1947. A remix of the iconic Jumpman Wings logo is embossed on the upper and features the words 'AIR DIOR.' The Nike Swoosh is executed in Dior Oblique jacquard, a single motif simultaneously representing both industry leaders. The same Dior motif is scaled down and laser-etched into the insoles at a 50 percent scale.
The limited-edition Air Jordan I High OG Dior sneaker will be available globally in April 2020 in select Dior stores.
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Nike Inc. published this content on 03 December 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 December 2019 23:52:01 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
