For the first time, the sphere includes the LaLiga 'beat', one of the visual identity roots for the organization. It will be integrated in the football in the PUMA logo.

For the presentation of the new sphere, PUMA has launched a campaign that is inspired in a mix of football, fun, dance and music that will generate a domino effect in which the football is the trigger.

One of the highlights of the campaign is the production of a video where the rhythm is marked by the heartbeats of the players who are the stars. Oblak, Griezmann, Umtiti, Bartra, Cazorla and Suárez appear in the video with the music from the afrotrap band, Afrojuice, which was written especially for this occasion.

The football marks the heartbeats of LaLiga,and PUMAwants to get to the heart of the players and all the fans of this great passion called football with their new ball.

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Puma SE published this content on 28 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 June 2019 07:35:20 UTC