Elegance, sophistication and luxury is more than the clothing a woman
wears - it's the way she wears it. Scent is one of the most powerful
influencers. It has allured, empowered and excited for centuries. Downy®
Infusions offers women a luxurious experience for their wardrobe in
liquid fabric enhancer form, unleashing long-lasting, sophisticated,
multi-layered scent in elegant packaging inspired by designer fabrics.
The brand has partnered with scent expert, Sue Phillips, to communicate
the power of the "perfect" fragrance.
"The perfect scent is not the same for every woman," says scent
expert, Sue Phillips. "Scent can harness strengths in people, express
luxury and allure, but it varies from person to person, much like
personality, and every woman should know how to personalize their scent
Downy® Infusions offers six selectively customized scents that
last throughout the day, and include multi-layered fragrances such as -
Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus
Spice and Sage Jasmine. When using Downy Infusions with Downy
Unstopables, you will experience a multi-layered scent experience that
lasts longer than using either enhancer alone. Downy® Unstopables
are unique scent beads that dissolve during the wash cycle, infusing the
fabrics with perfumes.
THE SCIENCE OF SCENT
Understanding scent and the power it possesses, as well as its ability
to make an experience more enjoyable and memorable, Procter and Gamble
has an industry leading scent division. It created each Downy® Infusions
scent based on a complex and varied scent profile to match the different
styles and tastes of Canadian consumers.
LUXURIOUS LONG-LASTING SCENT
While most fabric softeners contain a single scent, Downy® Infusions
contains multi-layered scents, thanks to dual perfume micro capsules.
This means two different characters are distributed across the fabric
until the movement causes them to burst. The micro capsule contains the
scent and releases it over time leading to a long-lasting scent
experience that continues long-after the fabrics have been washed.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About Sue Phillips
New York based fragrance expert, Sue Phillips, is globally recognized in
the fragrance, cosmetics and personal care fields. Having worked for
international luxury brands, Sue Phillips formed her consulting company
Scenterprises, to create multi-scentsory experiences for brands and