BERLIN (Reuters) - BMW Chief Executive Oliver Zipse said the premium carmaker would not abandon its lower-priced segment in the transition to electrification.
"We are not leaving the lower market segment. Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment - that will be the core of your business in the future," Zipse said, speaking at an event organised by autos supplier Robert Bosch GmbH in Berlin.
(Reporting by Victoria Waldersee; Editing by Madeline Chambers)
Oliver Zipse is Chairman-Management Board at Bayerische Motoren Werke AG. In his past career Mr. Zipse held the position of Chairman at BMW South Africa Pty Ltd. and Chairman at BMW Motoren GmbH.
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