Bob Cell

Chairman at AdAdapted, Inc.

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Bob Cell was the founder of Magnetic Michigan, Inc. founded in 2006 where he served as CEO until 2015.
He is currently serving as executive chairman at AdAdapted, Inc., The Ringer, Campanja AB, Deloitte, Parrable, Inc., Shoptelligence, Inc., and General Partner at Mad Dog Ventures Management LLC.
He previously served as CEO at AdSpace Networks, Inc. from 2004 to 2005 and as CFO at Blue Martini Software, Inc. from 2000 to 2004.

Bob Cell active positions

Companies	Position	Start
AdAdapted, Inc. AdAdapted, Inc. Internet Software/ServicesTechnology Services AdAdapted, Inc. provides mobile advertising services through non-disruptive integrated and native ads in mobile games and apps. It offers native ad spots, which are served within the context of consumers mobile apps. The company was founded by Molly McFarland and Michael Pedersen in 2012 and is headquartered in Ann Arbor, MI.	Chairman	2015-12-31
Parrable, Inc. Parrable, Inc. Information Technology ServicesTechnology Services Parrable, Inc. develops mobile-focused programmatic platform that enables advertisers and publishers to collect and manage digital data. It offers privacy friendly identification solution that allows companies to be personalized, relevant and monetize on mobile. The company was founded by Carla Holtze and Justin Greene in 2010 and is headquartered in San Francisco, CA.	Director/Board Member	2016-12-31
Shoptelligence, Inc. Shoptelligence, Inc. Internet Software/ServicesTechnology Services Shoptelligence, Inc. provides computer related services. Its products and solutions include ecomm, email, bots, inventory, C RM, PIM and customer identity manager solutions. The company was founded by Laura Khoury and Denise Mahnick and is headquartered in Ann Arbor, MI.	Director/Board Member	2020-12-31
Mad Dog Ventures Management LLC Mad Dog Ventures Management LLC Investment ManagersFinance Mad Dog Ventures Management LLC (Mad Dog Ventures) is a venture capital firm founded in 2016 by Pete Karmanos. The firm is headquartered in Birmingham, Michigan.	Private Equity Investor	2014-12-31
The Ringer	Chairman	2021-12-31
Campanja AB Campanja AB Miscellaneous Commercial ServicesCommercial Services Campanja AB provides search engine marketing platform. Its products include Google shopping solution and visitor tracking. The company was founded by Marcus Richard Leopold Anzengruber and Berner Setterwall in 2010 and is headquartered in Stockholm, Sweden.	Director/Board Member	2013-12-31
Deloitte/Malawi/ Deloitte/Malawi/ Miscellaneous Commercial ServicesCommercial Services Deloitte/Malawi provides accounting services. The private company is based in Blantyre, Malawi.	Private Equity Investor	1996-01-31

All active positions of Bob Cell

Former positions of Bob Cell

Companies	Position	End
Magnetic Michigan, Inc. Magnetic Michigan, Inc. Miscellaneous Commercial ServicesCommercial Services MyBuys, Inc. engages in the provision of software technology marketing. The company was founded by Anu Shukla, Robert E. Cell, and Paul Rosenblum in 2001 and is headquartered in Plymouth, MI.	Chief Executive Officer	2015-05-30
AdSpace Networks, Inc. /Coolsign Software Business/	Chief Executive Officer	2005-12-30
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Linked companies

Private companies	10
Blue Martini Software, Inc. Blue Martini Software, Inc. Information Technology ServicesTechnology Services Blue Martini Software, Inc. provides e-business software and services which enable direct customer interaction across internet related customer points. The customer relationship management (CRM) software enables companies to manage a variety of functions including phone and web based customer service interactions, call center operations, loyalty program management, marketing and online sales efforts. It was founded in 1998 by Monte Zweben. The company is located in San Mateo, CA.	Technology Services
Magnetic Michigan, Inc. Magnetic Michigan, Inc. Miscellaneous Commercial ServicesCommercial Services MyBuys, Inc. engages in the provision of software technology marketing. The company was founded by Anu Shukla, Robert E. Cell, and Paul Rosenblum in 2001 and is headquartered in Plymouth, MI.	Commercial Services
AdAdapted, Inc. AdAdapted, Inc. Internet Software/ServicesTechnology Services AdAdapted, Inc. provides mobile advertising services through non-disruptive integrated and native ads in mobile games and apps. It offers native ad spots, which are served within the context of consumers mobile apps. The company was founded by Molly McFarland and Michael Pedersen in 2012 and is headquartered in Ann Arbor, MI.	Technology Services
AdSpace Networks, Inc. /Coolsign Software Business/	Technology Services
Campanja AB Campanja AB Miscellaneous Commercial ServicesCommercial Services Campanja AB provides search engine marketing platform. Its products include Google shopping solution and visitor tracking. The company was founded by Marcus Richard Leopold Anzengruber and Berner Setterwall in 2010 and is headquartered in Stockholm, Sweden.	Commercial Services
Deloitte/Malawi/ Deloitte/Malawi/ Miscellaneous Commercial ServicesCommercial Services Deloitte/Malawi provides accounting services. The private company is based in Blantyre, Malawi.	Commercial Services
Parrable, Inc. Parrable, Inc. Information Technology ServicesTechnology Services Parrable, Inc. develops mobile-focused programmatic platform that enables advertisers and publishers to collect and manage digital data. It offers privacy friendly identification solution that allows companies to be personalized, relevant and monetize on mobile. The company was founded by Carla Holtze and Justin Greene in 2010 and is headquartered in San Francisco, CA.	Technology Services
Mad Dog Ventures Management LLC Mad Dog Ventures Management LLC Investment ManagersFinance Mad Dog Ventures Management LLC (Mad Dog Ventures) is a venture capital firm founded in 2016 by Pete Karmanos. The firm is headquartered in Birmingham, Michigan.	Finance
Shoptelligence, Inc. Shoptelligence, Inc. Internet Software/ServicesTechnology Services Shoptelligence, Inc. provides computer related services. Its products and solutions include ecomm, email, bots, inventory, C RM, PIM and customer identity manager solutions. The company was founded by Laura Khoury and Denise Mahnick and is headquartered in Ann Arbor, MI.	Technology Services
The Ringer

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