Catherine Merritt
Chief Executive Officer at Spool Marketing, Inc.
Profile
Catherine Merritt is the founder and chief executive officer at Spool.
Catherine founded Spool with the belief that the world most definitely didn’t need another agency (in fact, we could do with a few less!) but it could use a new type of agency, which is what she set out to do with Spool.
If you asked Catherine about Spool within the first year of its existence, she would probably throw some imposter-syndrome shade your way, but as Spool has grown beyond its infancy, her insecurities have subsided and we’re just glad she got that out of the way sooner than later!
Catherine remains involved in all clients at Spool, investing her time (that’s right, the only CEO whose bill rate is $0) so she is able to remain actively engaged in all clients’ strategies while running the agency and its growing investment arm.
Catherine brings a fearlessness and empathetic lens to everything she is part of and expects as much from her team and Spool’s clients alike.
Catherine’s career runs the gamut from event management for Antiques Roadshow to constituent services for local government offices to being shampoo girl at Mary Sue’s Hair Design from the time she was in eight grade through high school.
She has a B.A.
in Creative Writing from Skidmore College in Saratoga Springs, New York.
When she’s not focused on Spool, Catherine is usually on the sidelines at either her sons' baseball games, going to see live music or hosting a fun dinner or cocktail party! Catherine, Ian and their boys, Teddy and Archie, live outside Chicago in Evanston.
If given the opportunity, Catherine would love to see Queen at Liveaid, ca.
1985 with her hero, Michelle Obama enjoying some lobster rolls flown in fresh from Martha’s Vineyard!
Catherine Merritt active positions
Companies | Position | Start |
---|---|---|
Spool Marketing, Inc.
Spool Marketing, Inc. Miscellaneous Commercial ServicesCommercial Services Spool Marketing, Inc. is an advertising agency that operates in the United States. The private company is based in Chicago, IL and has subsidiaries in the country. The company was founded by Catherine Merritt and she has been the CEO since incorporation. | Chief Executive Officer | - |
Project 1972, Inc.
Project 1972, Inc. Miscellaneous Commercial ServicesCommercial Services Project 1972, Inc. engages in the provision of private networking platform for women. Its membership services include core group, salon series, connection, and clubhouses access. The company was founded by Lindsay Kaplan and Carolyn Childers in 2017 and is headquartered in New York, NY. | Corporate Officer/Principal | 2021-09-30 |
Spool Ventures LLC
Spool Ventures LLC Investment ManagersFinance Spool Ventures LLC (Spool Ventures) is venture capital subsidiary of Spool Marketing, Inc founded in 2018. The firm is headquartered in Chicago, Illinois. | Chief Executive Officer | 2018-08-31 |
Former positions of Catherine Merritt
Companies | Position | End |
---|---|---|
MSLGroup
MSLGroup Miscellaneous Commercial ServicesCommercial Services MSLGroup provides specialty communications, public relations, and events management services. It helps customers to engage with their audiences 24/7. The firm is specializes in areas including consumer, corporate & brand citizenship, digital & social media, employee practice, events and experiential, financial communications, healthcare, public affairs, reputation management & corporate communications and technology. It provides services to the automotive, consumer, defense, energy, entertainment, food & beverage, sports, technology and travel & tourism sectors. The company was founded in 2009 and is in headquarters in New York, NY. | Private Equity Investor | 2016-12-30 |
ICF Next SA
ICF Next SA Miscellaneous Commercial ServicesCommercial Services Mostra SA provides consulting, communication, and technology services to governments and commercial clients. It offers media relations, event organization, audiovisual products, printed materials, websites, and social media activities services. The company was founded by Alain Nandrin and Patrick Vastenaekels in 1986 and is headquartered in Brussels, Belgium. | Private Equity Investor | 2015-10-30 |
Training of Catherine Merritt
Skidmore College | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Private companies | 5 |
---|---|
Spool Marketing, Inc.
Spool Marketing, Inc. Miscellaneous Commercial ServicesCommercial Services Spool Marketing, Inc. is an advertising agency that operates in the United States. The private company is based in Chicago, IL and has subsidiaries in the country. The company was founded by Catherine Merritt and she has been the CEO since incorporation. | Commercial Services |
Project 1972, Inc.
Project 1972, Inc. Miscellaneous Commercial ServicesCommercial Services Project 1972, Inc. engages in the provision of private networking platform for women. Its membership services include core group, salon series, connection, and clubhouses access. The company was founded by Lindsay Kaplan and Carolyn Childers in 2017 and is headquartered in New York, NY. | Commercial Services |
MSLGroup
MSLGroup Miscellaneous Commercial ServicesCommercial Services MSLGroup provides specialty communications, public relations, and events management services. It helps customers to engage with their audiences 24/7. The firm is specializes in areas including consumer, corporate & brand citizenship, digital & social media, employee practice, events and experiential, financial communications, healthcare, public affairs, reputation management & corporate communications and technology. It provides services to the automotive, consumer, defense, energy, entertainment, food & beverage, sports, technology and travel & tourism sectors. The company was founded in 2009 and is in headquarters in New York, NY. | Commercial Services |
ICF Next SA
ICF Next SA Miscellaneous Commercial ServicesCommercial Services Mostra SA provides consulting, communication, and technology services to governments and commercial clients. It offers media relations, event organization, audiovisual products, printed materials, websites, and social media activities services. The company was founded by Alain Nandrin and Patrick Vastenaekels in 1986 and is headquartered in Brussels, Belgium. | Commercial Services |
Spool Ventures LLC
Spool Ventures LLC Investment ManagersFinance Spool Ventures LLC (Spool Ventures) is venture capital subsidiary of Spool Marketing, Inc founded in 2018. The firm is headquartered in Chicago, Illinois. | Finance |
- Stock Market
- Insiders
- Catherine Merritt