Youn-Jae Lee

Private Equity Investor at

Primer Co. Ltd.

Net worth: 9 M $ as of 2026-06-29

78 year

2 connections

Distribution Services

Consumer Durables

Finance

Profile

Youn-Jae Lee was the founder of North Pole Ltd., founded in 1979, and served as Chairman from 2010 to 2011.
The current job is Partner at Primer Co. Ltd. Former job includes Chairman at Zinus, Inc. from 2022 to 2024.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
ZINUS INC 6.85%	2025-09-29	1,523,259 ( 6.85% )	9 M $	2026-06-29

Youn-Jae Lee active positions

Companies	Position	Start
Primer Co. Ltd. Primer Co. Ltd. Investment ManagersFinance Primer invests in companies located in South Korea. The firm targets companies operating in the fields of mobile/internet service, software & healthcare. The firm provides financing for pre-seed & seed stage capital requirements	Private Equity Investor	-

All active positions of Youn-Jae Lee

Former positions of Youn-Jae Lee

Companies	Position	End
ZINUS, INC	Chief Executive Officer	2022-05-24
North Pole Ltd. North Pole Ltd. Recreational ProductsConsumer Durables Manufactures and markets outdoor sporting and travel related products	Founder	-

See the detail of Youn-Jae Lee's experience

Experiences
Positions held

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Inactive

Listed companies

Private companies

See the detail of Youn-Jae Lee's experience

Connections

1st degree connections

1st degree companies

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Female

Members of the board

Executives

See the personal network

Linked companies

Private companies	3
Zinus, Inc. Zinus, Inc. Wholesale DistributorsDistribution Services Manufactures and distributes mattresses	Distribution Services
North Pole Ltd. North Pole Ltd. Recreational ProductsConsumer Durables Manufactures and markets outdoor sporting and travel related products	Consumer Durables
Primer Co. Ltd. Primer Co. Ltd. Investment ManagersFinance Primer invests in companies located in South Korea. The firm targets companies operating in the fields of mobile/internet service, software & healthcare. The firm provides financing for pre-seed & seed stage capital requirements	Finance