Done.ai Group AB announced the launch of Done CRM, the first module in the company?s AI-driven platform, Done OS. The launch marks a key step in Done.ai?s strategy to build an AI powered operating system for businesses, where core applications, data, and workflows are unified on a single platform. Done CRM is built on a modern technology stack and designed to be AI-ready from the ground up, enabling automation, real-time data utilization, and intelligent workflow execution across systems. Over the past months, the solution has been tested with pilot customers, generating strong feedback on usability, flexibility, and AI-powered capabilities.
Interest has been substantial with a significant number of companies already secured on the waiting list. Done CRM is now available to waitlist members, with broader access opening progressively as the company scales onboarding. Companies interested in early access can register at: www.done.ai/crm.
A CRM (Customer Relationship Management) system is software that helps a company manage, track, and improve its interactions and relationships with customers across sales, marketing, and support. The CRM market is one of the largest and fastest-growing segments in enterprise software. The Nordic market represents several billion SEK annually, while the European market exceeds EUR 20,000 million.
Globally, the CRM market is estimated at more than USD 90,000 million and continues to expand, driven by digitalization, automation, and increasing adoption of AI in business workflows. Done.ai is entering this market with a differentiated, AI-powered product and a scalable go-to-market model. In addition to new customer acquisition, the company will leverage its existing customer base and partner network to drive cross-sell and upsell of Done CRM, creating a capital-efficient growth model with significant expansion potential.
Done.ai will provide further updates on market ambitions, growth targets, and monetization strategy in connection with the presentation of its financial targets later in April. Traditional CRM systems are often complex, rigid, and not designed for an AI environment. Done CRM is built to address this gap, positioning itself as a next-generation platform where AI is embedded at the core of how businesses manage customer relationships and workflows.
Done CRM will follow a phased rollout strategy. The initial phase focuses on onboarding customers from the waiting list, followed by a controlled expansion phase, before a full commercial launch. This approach allows Done.ai to scale adoption while maintaining product quality and optimizing the user experience as demand increases.
Done CRM represents the first step in the broader rollout of Done OS, which aims to become a unified platform for business applications powered by AI. By embedding CRM as a core module, Done.ai is establishing a foundation for further product expansion, deeper integrations, and increased monetization across its platform. The company sees significant long-term potential in combining multiple systems into a single AI-powered layer, increasing customer lifetime value and strengthening platform retention.
