Corbis Entertainment, the world’s leading end-to-end solution for branded integration, celebrity content, and rights and music clearances, announced today that the company has been renamed to Branded Entertainment Network (BEN). The corporate rebranding reflects the evolution of the company, and its vision to connect global brands to consumers through the power of popular entertainment.

“We exclusively access and turn premium entertainment content into measurable advertising opportunities,” said CEO Gary Shenk, BEN. “BEN represents an overarching ability to connect global brands with the most popular shows, stars and icons across the entire entertainment spectrum whether it’s television, film or digital content. With the company’s rebranding and focus on entertainment, BEN has officially moved its headquarters to Los Angeles.”

The Branded Entertainment Network is comprised of three lines of business:

  • BEN, the world’s first global network for branded entertainment, allows seamless integration of brands into the world’s most premium film, TV, OTT, and social influencer programming.
  • Splash, the largest daily feed of celebrity images and videos, delivers content to web, mobile, TV and print publishing partners across 55+ countries.
  • Greenlight, a global team of entertainment clearance experts, enables unparalleled access to the world’s most iconic film and TV clips, celebrities and music to empower breakthrough advertising, all delivered with industry-leading protection.

“The advertising landscape is going through a fundamental global change as consumers increasingly tune out of traditional ad-supported TV and block digital ads. Global marketers are seeking innovative and scalable solutions to capture consumer attention. Entertainment, with its power to hold eyeballs, is advertising’s next frontier and BEN -- through its powerful mix of businesses -- is well-positioned to capitalize on this opportunity,” said Shenk.

Brand Marketers Embrace Branded Integrations

According to an April 2016 survey among brand marketing and advertising professionals and conducted by Ipsos Public Affairs, 86 percent of respondents believe that branded integrations are an effective way to reach targeted audiences, and 88 percent believe that people are influenced by the brands they see represented in all content mediums.

Brand Marketers Are Moving Towards Non-Ad Supported Options

As consumers move towards viewing non-ad supported content, brand marketers have evolved their advertising strategies. 94 percent of respondents believe consumers are moving towards alternative non-ad supported options like Netflix, Amazon, HBO and Showtime. Additionally, 95 percent feel it is important for brands to engage with digital influencers on YouTube and other digital properties.

Investing in Branded Integrations

When it comes to investing in branded integrations, 69 percent of respondents believe that branded integrations, such as product placements, are a growing business and 43 percent of respondents believe that it is very likely or likely that they will invest in branded integrations, such as product placements, over the course of the next year.

Methodology

This survey was conducted by Ipsos Public Affairs April 11 – 15, 2016. For the survey, a national sample of 100 adults ages 18 and over who work full-time in the marketing, advertising or branding industries were interviewed online, in English, via Ipsos’ U.S. online panel. This sample includes respondents who are either decision makers/ representatives of a specific brand, or work for an agency that is responsible for making decisions on behalf of brands. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 11.2 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=100, DEFF=1.5, adjusted Confidence Interval=12.7). For more information about Ipsos’ online polling methodology, please go here http://goo.gl/yJBkuf.

About The Branded Entertainment Network (BEN):

The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.