Abbott announced the launch of its new PROTALITY? brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition.

The Importance of Preserving Muscle During Weight Loss: There are more than 650 muscles in the human body. Muscles help support daily activities, movement and energy metabolism. Protein is an important building block for muscles, as well as skin, tissue and bones, and plays a vital role in metabolism, satiety and weight maintenance.

Targeted Nutrition to Feed Muscles and Busy Lifestyles: PROTALITY is a new brand created for people pursuing weight loss. The first product available is a high-protein nutrition shake for people who may have difficulty getting enough protein and other essential nutrients to support muscle mass and function. The formulation is equivalent to the nutrition in Abbott's successful Ensure® Max Protein drink and will serve as a base to continue further innovations under the brand.

Each PROTALITY shake has key nutrients to support weight loss journeys:30 grams of high-quality protein to help preserve muscle; 8 essential B vitamins for protein and energy metabolism; 4 grams of comfort fiber for digestive health; 1 gram of sugar 150 calories; 25 vitamins and minerals. Individuals on a weight loss journey should always discuss their nutritional plan with their healthcare provider. PROTALITY Availability Online and at Retailers: PROTALITY joins Abbott's trusted portfolio of adult nutrition products that includes Ensure® and Glucerna®.

The new shake comes in Milk Chocolate and Vanilla flavors in 11-ounce, four-pack units. PROTALITY is now available at Amazon.com, Walmart.com and Kroger.com and coming to stores including Kroger, ShopRite (February), Albertsons (March), CVS (March), Walmart (April), Publix (April), and Meijer (May).