Abu Dhabi National Hotels announced a ground-breaking collaboration with globally acclaimed hotel group Kempinski Hotels, signalling a pivotal moment for two of Dubai's distinguished hotels. This strategic alliance marks the commencement of an extraordinary rebranding initiative, solidifying ADNH's commitment to delivering unparalleled hospitality experiences in the region. Under this visionary partnership, effective January 1, 2024, ADNH will operate these iconic properties under the esteemed banners of Kempinski Hotels.

This transformative rebranding strategy is poised to redefine luxury in Dubai, promising an immersive experience that befits each hotel's unique identity. The hotels, including Kempinski The Boulevard Dubai (formerly known as Address Boulevard), and Kempinski Central Avenue Dubai (formerly known as The Address Dubai Mall), are set to undergo this remarkable transformation. This strategic collaboration seeks to elevate Dubai's hospitality sector by harnessing the distinctive strengths of ADNH and Kempinski Hotels.

The initiative aligns with the vision to offer guests unparalleled luxury experiences, further solidifying Dubai's position as a global travel destination. As part of the rebranding process, each property will undergo carefully planned enhancements to deliver tailored and world-class experiences. This approach ensures that guests continue to enjoy a seamless and elevated stay while reinforcing the commitment to delivering on-brand experiences and maintaining the highest standards of luxury.

This momentous partnership sets the stage for a new era of luxury and excellence in Dubai's hospitality landscape.