The following discussion and analysis should be read in conjunction with the unaudited condensed financial statements and related notes included elsewhere in this Quarterly Report and our audited financial statements and related notes included in our Prospectus dated April 21, 2022 as filed with the SEC on April 25, 2022 under Rule 424(b)(4). This discussion and analysis and other parts of this Quarterly Report contain forward-looking statements based upon current beliefs, plans and expectations that involve risks, uncertainties and assumptions, such as statements regarding our plans, objectives, expectations, intentions and projections. Our actual results and the timing of selected events could differ materially from those anticipated in these forward-looking statements as a result of several factors, including those set forth under Part II, Item 1A, "Risk Factors" and elsewhere in this Quarterly Report. You should carefully read the "Risk Factors" section of this Quarterly Report and of our Prospectus dated April 21, 2022 as filed with the SEC on April 25, 2022 under Rule 424(b)(4) to gain an understanding of the important factors that could cause actual results to differ materially from our forward-looking statements. Please also see the section entitled "Special Note Regarding Forward-Looking Statements."





Overview



Corporate Information



We currently operate as a Delaware corporation, under the name Aclarion, Inc.

Effect of COVID-19 Pandemic on business operations

The COVID-19 Pandemic is not currently impacting plans for marketing our products or our continuing development efforts, as all such activities have been conducted by us using remote work strategies. The Company cannot accurately predict the longer- term impact of the COVID-19 Pandemic on its business.





Results of operations


For the Three Months Ended June 30, 2022, and 2021:

The following table summarizes our results of operations for the three months ended June 30, 2022, and 2021.





                                           Three Months Ended June 30,           Change
                                               2022               2021           Amount

Revenue                                  $         10,676      $   25,620     $    (14,944 )
Cost of revenue                                    14,249          20,304           (6,055 )
Gross margin                                       (3,573 )         5,316           (8,889 )

Operating expenses:
Sales and marketing                               124,759          64,961           59,798
Research and development                          353,226         162,714          190,512
General and administrative                      1,883,843         404,265        1,479,578
Total operating expenses                        2,361,828         631,940        1,729,888

Income (loss) from operations                  (2,365,401 )      (626,624 )     (1,738,777 )

Other income (expense):
PPP loan forgiveness                                    -         245,191         (245,191 )
Interest expense                               (1,340,667 )       (82,829 )     (1,247,838 )
Other, net                                         (1,447 )        (1,582 )            135
Total other income (expense)                   (1,342,114 )       160,780       (1,502,894 )

Income (loss) before income taxes              (3,707,515 )      (465,844 )     (3,241,671 )
Income tax provision                                    -               -                -
Net income (loss)                        $     (3,707,515 )      (465,844 )   $ (3,241,671 )

Dividends accrued for preferred
stockholders:                            $       (128,208 )    $ (212,919 )   $    (84,711 )
Net income (loss) allocable to common
stockholders:                            $     (3,835,723 )    $ (678,763 )   $ (3,156,960 )
Net income (loss) per share allocable
to common stockholders, basic and
diluted:                                 $          (0.49 )    $    (0.75 )   $      (0.26 )
Weighted average shares of common
stock outstanding, basic and diluted:
(1)                                             7,821,515         905,685        6,915,830



(1) The weighted average shares of common stock outstanding is presented on a


    post-split basis. The Company implemented to a 1-for-7.47 reverse stock split
    of our shares of common stock immediately prior to the effectiveness of our
    IPO on April 21, 2022.




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Total revenues. Total revenues for the quarter ended June 30, 2022 were $10,676, which was a decrease of $14,944, or 58.3%, from $25,620 for the quarter ended June 30, 2021. The decrease in revenues resulted from a decrease in the number of medical professionals ordering Nociscan reports for their patients, with no material changes in prices during the year.

Cost of Revenue. Direct cost of revenue is comprised of hosting and software costs, field support, UCSF royalty cost, NuVasive commission of 6%, partner fees (Radnet), and credit card fees. Total cost of revenue was $14,249 for the quarter ended June 30, 2022, compared to $20,304 for the quarter ended June 30, 2021, a decrease of 29.8%. This change is due to the decrease in revenues and related costs.

Sales and Marketing. Sales and marketing expenses were $124,759 for the quarter ended June 30, 2022, compared to $64,961 for the quarter ended June 30, 2021, an increase of $59,798 or 92.1%. This increase was driven by investment in website and branding development.

Research and Development. Research and development expenses were $353,226 for the quarter ended June 30, 2022, compared to $162,714 for the quarter ended June 30, 2021, an increase of $190,512 or 117.1%. Approximately $123,000 of the increase was related to the milestone payment to UCSF. The remaining increase was due to additional project engineering services.

General and Administrative. General and administrative expenses were $1,883,843 for the quarter ended June 30, 2022, an increase of $1,479,578 or 365.9%, from $404,265 for the quarter ended June 30, 2021. The increase in general and administrative expenses was primarily driven by increased compensation expense related to the vesting of the Company's Executive Chairman's outstanding common stock options in connection with the completion of the IPO, increased compensation expense related to new management (incremental to Q1 2021) in place, increased compensation expense related to management and director bonuses in connection with the completion of the IPO, and an increase in directors' and officers' liability insurance.

Interest Expense. Interest expense was $1,340,667 for the quarter ended June 30, 2022, an increase of $1,257,838, from the $82,829 for the quarter ended June 30, 2021. The increase in interest expense was primarily driven by the $1.3 million beneficial conversion rate charged to interest expense for the conversion of all accrued interest on the Company's outstanding secured promissory notes into common shares and common stock warrants in connection with the effectiveness of the IPO.

For the Six Months Ended June 30, 2022, and 2021:

The following table summarizes our results of operations for the six months ended June 30, 2022, and 2021.





                                             Six Months Ended June 30,           Change
                                               2022              2021            Amount

Revenue                                    $      19,702     $     37,450     $    (17,748 )
Cost of revenue                                   30,981           36,869           (5,888 )
Gross margin                                     (11,279 )            581          (11,860 )

Operating expenses:
Sales and marketing                              194,067          130,829           63,238
Research and development                         558,029          330,465          227,564
General and administrative                     2,375,126          626,453        1,748,673
Total operating expenses                       3,127,222        1,087,747        2,039,475

Income (loss) from operations                 (3,138,501 )     (1,087,166 )     (2,051,335 )

Other income (expense):
PPP loan forgiveness                                   -          245,191         (245,191 )
Interest expense                              (1,503,407 )       (140,043 )     (1,363,364 )
Other, net                                        (1,695 )         (1,685 )            (10 )
Total other income (expense)                  (1,505,102 )        103,463       (1,608,565 )

Income (loss) before income taxes             (4,643,603 )       (983,703 )     (3,659,900 )
Income tax provision                                   -                -
Net income (loss)                          $  (4,643,603 )       (983,703 )   $ (3,659,900 )

Dividends accrued for preferred
stockholders:                              $    (415,523 )   $   (425,838 )   $     10,315
Net income (loss) allocable to common
stockholders:                              $  (5,059,126 )   $ (1,409,541 )   $ (3,649,585 )
Net income (loss) per share allocable to
common stockholders, basic and diluted:    $       (1.16 )   $      (1.56 )   $       0.40
Weighted average shares of common stock
outstanding, basic and diluted: (1)            4,363,600          905,685        3,457,915




18



Total revenues. Total revenues for the six months ended June 30, 2022 were $19,702, which was a decrease of $17,748, or 47.4%, from $37,450 for the six months ended June 30, 2021. The decrease in revenues resulted from a decrease in the number of medical professionals ordering Nociscan reports for their patients, with no material changes in prices during the year.

Cost of Revenue. Direct cost of revenue is comprised of hosting and software costs, field support, UCSF royalty cost, NuVasive commission of 6%, partner fees (Radnet), and credit card fees. Total cost of revenue was $30,981 for the six months ended June 30, 2022, compared to $36,869 for the six months ended June 30, 2021, a decrease of 16.0%. This change is due to the decrease in revenues and related costs.

Sales and Marketing. Sales and marketing expenses were $194,067 for the six months ended June 30, 2022, compared to $130,829 for the six months ended June 30, 2021, an increase of $63,238 or 48.3%, This increase was driven by investment in website and branding development.

Research and Development. Research and development expenses were $558,029 for the six months ended June 30, 2022, compared to $330,465 for the six months ended June 30, 2021, an increase of $227,564 or 68.9%. Approximately $123,000 of the increase was related to the milestone payment to UCSF. The remaining increase was due to additional project engineering services.

General and Administrative. General and administrative expenses were $2,375,126 for the six months ended June 30, 2022, an increase of $1,748,673 or 279.1%, from $626,453 for the six months ended June 30, 2021. The increase in general and administrative expenses was primarily driven by increased compensation expense related to the vesting of the Company's Executive Chairman's outstanding common stock options in connection with the completion of the IPO, increased compensation expense related to new management (incremental to Q1 2021) in place, increased compensation expense related to management and director bonuses in connection with the completion of the IPO, and an increase in directors' and officers' liability insurance.

Interest Expense. Interest expense was $1,503,407 for the six months ended June 30, 2022, an increase of $1,363,364, from the $140,043 for the six months ended June 30, 2021. The increase in interest expense was primarily driven by the $1.3 million beneficial conversion rate charged to interest expense for the conversion of all accrued interest on the Company's outstanding secured promissory notes into common shares and common stock warrants in connection with the effectiveness of the IPO.

Critical accounting policies and use of estimates

Our Management's Discussion and Analysis of Financial Condition and Results of Operations is based on our financial statements, which have been prepared in accordance with generally accepted accounting principles in the United States. The preparation of our financial statements and related disclosures requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, costs and expenses and the disclosure of contingent assets and liabilities in our financial statements. We base our estimates on historical experience, known trends and events and various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates.

While our significant accounting policies are described in more detail in the notes to our financial statements appearing at the end of this prospectus, we believe that the following accounting policies are those most critical to the judgments and estimates used in the preparation of our financial statements.





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Revenue Recognition


The Company derives its revenues from one source, the delivery of Nociscan reports to medical professionals. Revenues are recognized when a contract with a customer exists, and the control of the promised services are transferred to our customers. The amount of revenue recognized reflects the consideration we expect to receive in exchange for those services. Substantially all of our revenues are generated from contracts with customers in the United States.





Equity-Based Compensation


Certain of our employees and consultants have received grants of common stock options in our company. These awards are accounted for in accordance with guidance prescribed for accounting for equity-based compensation. Based on this guidance and the terms of the awards, the awards are equity classified.

Until our April 2022 IPO, we were a private company with no active public market for our common equity. Therefore, we have periodically determined the overall value of our company and the estimated per share fair value of our common equity at their various dates using contemporaneous valuations performed in accordance with the guidance outlined in the American Institute of CPA's Practice Aid. Once a public trading market for our common stock has been established in connection with the completion of our IPO, it will no longer be necessary for us to estimate the fair value of our common stock in connection with our accounting for equity awards we may grant, as the fair value of our common stock will be its public market trading price.

For financial reporting purposes, we performed common stock valuations as a private company with the assistance of a third-party specialist. Subsequent to the initial public offering, the fair value of the Company's common stock underlying its equity awards is based on the quoted market price of the Company's common stock on the grant date.





Going Concern


We believe that the net proceeds from our recent IPO and our existing cash will be sufficient to fund our current operating plans into the second quarter of 2023. We have based these estimates, however, on assumptions that may prove to be wrong, and we could spend our available financial resources much faster than we currently expect and need to raise additional funds sooner than we anticipate. If we are unable to raise capital when needed or on acceptable terms, we would be forced to delay, reduce, or eliminate our technology development and commercialization efforts.

As a result of the Company's recurring losses from operations, and the need for additional financing to fund its operating and capital requirements, there is uncertainty regarding the Company's ability to maintain liquidity sufficient to operate its business effectively, which raises substantial doubt as to the Company's ability to continue as a going concern.

Liquidity and capital resources





Sources of liquidity


To date, we have financed our operations primarily through private placements of preferred shares and debt financing, PPP loans that were forgiven, and an initial public offering on April 21, 2022.

Through June 30, 2022, we raised an aggregate of $33,145,148 of gross proceeds from $19,319,098 of preferred and common stock, $2,928,541 from the sale of convertible notes, $2,000,000 from secured promissory notes payable, $370,191 of PPP loans that were forgiven, and net proceeds of $8,527,318 from the IPO, after underwriter compensation and deductions. As of June 30, 2022, we had cash of $3,802,880.





20




Cash flows



The following table summarizes our sources and uses of cash for each of the
periods presented:



                                          Six Months Ended June 30,
                                             2022             2021

Cash used in operating activities $ (3,081,011 ) $ (738,669 ) Cash used in investing activities

             (120,957 )       (74,824 )

Cash provided by financing activities 6,552,318 2,889,500 Net (decrease) increase in cash $ 3,350,350 $ 2,076,007






Operating activities


During the six months ended June 30, 2022, operating activities used $3,081,011 of cash. This use of cash consisted primarily of compensation and benefit expense, bonuses in connection with the completion of the IPO, a milestone payment to UCSF, directors' and officers' liability insurance, and pre-IPO marketing activities. During the six months ended June 30, 2021, operating activities used $738,669 of cash, consisting primarily of compensation and benefit expense, consulting, and professional fees.





Investing activities


During the six months ended June 30, 2022 and 2021, investing activities used $120,957 and $74,824 of cash, respectively. These investing activities consisted almost entirely of patent and license maintenance.





Financing activities


During the six months ended June 30, 2022, net cash provided by financing activities was $6,552,318, which included the net of $8,552,318 (net of underwriter compensation and deductions, but excluding $25,000 pre-payment in 2021) of initial public offering proceeds and $2,000,000 repayment of promissory notes. During the six months ended June 30, 2021, net cash provided by financing activities was $2,889,500, which included $2,000,000 from issuance of promissory notes, $764,500 from our sale of convertible notes and the issuance of a $125,000 PPP loan to the Company.





Funding requirements


Developing medical technology products is a time-consuming, expensive and uncertain process that takes years to complete, and we may never generate meaningful revenues. Accordingly, we may need to obtain substantial additional funds to achieve our business objectives.

Adequate additional funds may not be available to us on acceptable terms, or at all. We do not currently have any committed external source of funds. To the extent that we raise additional capital through the sale of equity securities, the ownership interest of existing stockholders may be diluted. Any debt or preferred equity financing, if available, may involve agreements that include restrictive covenants that may limit our ability to take specific actions, such as incurring additional debt, making capital expenditures or declaring dividends, which could adversely impact our ability to conduct our business, and may require the issuance of warrants, which could potentially dilute existing stockholders' ownership interests.

If we raise additional funds through licensing agreements and strategic collaborations with third parties, we may have to relinquish valuable rights to our technology, future revenue streams, research programs, or product candidates or grant licenses on terms that may not be favorable to us. If we are unable to raise additional funds, we may be required to delay, limit, reduce and/or terminate development of our product candidates or any future commercialization efforts or grant rights to develop and market product candidates that we would otherwise prefer to develop and market ourselves.

Contractual obligations and commitments

Our current office lease and sublease expired on June 30, 2022. The Company does not have any contractual obligations not on our balance sheet as of June 30, 2022.

Off-balance sheet arrangements

We did not have, during the periods presented, and we do not currently have any off-balance sheet arrangements as defined in the rules and regulations of the SEC.





21



Recently issued accounting pronouncements

We have reviewed all recently issued standards and have determined that, other than as disclosed in Note 2 to our condensed financial statements appearing in this quarterly report, such standards will not have a material impact on our financial statements or do not otherwise apply to our operations.

Emerging growth company and smaller reporting company status

The JOBS Act permits an emerging growth company such as us to take advantage of an extended transition period to comply with new or revised accounting standards applicable to public companies until those standards would otherwise apply to private companies. We have elected not to "opt out" of this extended transition period and, as a result, we will not adopt new or revised accounting standards on the relevant dates on which adoption of such standards is required for public entities. Accordingly, our financial statements may not be comparable to other public companies that do not elect the extended transition period.

We are also a "smaller reporting company" meaning that the market value of our stock held by non-affiliates is less than $700 million and our annual revenue was less than $100 million during the most recently completed fiscal year. We may continue to be a smaller reporting company if either (i) the market value of our stock held by non-affiliates is less than $250 million or (ii) our annual revenue was less than $100 million during the most recently completed fiscal year and the market value of our stock held by non-affiliates is less than $700 million. If we are a smaller reporting company at the time we cease to be an emerging growth company, we may continue to rely on exemptions from certain disclosure requirements that are available to smaller reporting companies. Specifically, as a smaller reporting company we may choose to present only the two most recent fiscal years of audited financial statements in our Annual Report on Form 10-K and, similar to emerging growth companies, smaller reporting companies have reduced disclosure obligations regarding executive compensation.

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