Activation Group Holdings Limited provided earnings guidance for the six months ended 30 June 2020. The Group may record a net loss of approximately RMB 20.00 million for the Period, as compared to the net profit of approximately RMB 22.92 million for the six months ended 30 June 2019. Based on the relevant information available, the Board considers that such loss in the Period was principally attributable to the combined effect of, amongst others, the slowdown in the business activities of the clients; the cancellation or postponement of brand events; and the temporary suspension of customers' business operations under the quarantine and lockdown measures imposed by the government amid outbreak of the COVID-19 in early 2020 which resulted in the decrease in revenue of the Group in the segments of integrated marketing solution and intellectual property ("IP") development.