Adaptive Medias, Inc. announced that its latest capability of supporting multichannel networks (MCNs) in their efforts to monetize their video channels and manage their distribution strategies through the Company's Media Graph ad-tech platform. Content creators have long relied on Google's YouTube platform for end-to-end video solutions, including content syndication, a video player, analytics, and revenue sharing. Their dependency on Google's platform has made it difficult to realize an off-YouTube strategy that supports growth, but that has been due to a fragmented digital video industry.

Up until now, it has not been easy to find distribution partners who can give the same footprint as YouTube and will publish content at the push of a button. Adaptive Medias' Media Graph provides a comprehensive mobile video technology platform for the delivery and monetization of video content and high-impact rich media ads across multiple devices. Media Graph also includes a mobile-first video player, a faster, lighter, more capable player that works on any screen or device.

The Company's Media Graph capabilities also include: HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can easily and effectively deliver and monetize digital content across all screens and devices through one centralized location with a new player that is lighter, faster, and mobile capable. Easy Interface: Users can navigate through an elegant, simplified UI to monetize their ad operations and organize workflow. Collaboration Tools for Cross-Account Features: Users have the flexibility of connecting with publishers from different accounts, which includes sharing of video playlists and syncing players across multiple sites.

Dynamic Playlists: Users can manage dynamically updated video playlists, which show optimal video content based on their interests. Advertisers are matched together with relevant content based on keywords, length, and vertical. White Label Branding: Users can establish their own platform around their brand and clientele.

Compliance Tools: Users can implement dynamic block lists that supervise behavior of third-party creatives. Ad Serving DNA: Cutting edge server technology built directly into the Media Graph platform, resulting in increased revenue by delivering the fast ad load times.