- Venture capital investment in marketplaces is shifting to other business models like SaaS or hybrid models
- Vertical marketplaces attracted 90% of the funding over the last three years
- B2B marketplaces attracted an all-time-high 20% share of the funding going to marketplaces
- Supercharged marketplaces are showing considerable growth as they are better equipped to meet the diverse needs of users
The report examines recent trends, segmented performance, and future projections of the marketplace industry. It analysed more than 35,000 marketplaces across 30+ market segments focusing on contextualising prevailing trends in marketplaces and also addresses the impact of the global economic downturn.
The report highlights 150 of 2023's top hyper-verticalised marketplace startups across 20 market segments. Vertical marketplaces secured 90% of funding over the last three years, showcasing a growing trend of hyper-verticalisation. Fintech was one of the top-funded industries in 2023, closely followed by Food, while Energy and Fashion proved the most resilient during the downturn.
One of the key findings of this report was the evolution of traditional marketplaces towards supercharged ones, thanks to the emergence of enabling technologies (e.g. fintech, SaaS, GenAI), which received a large proportion of the available investment. Advancements in infrastructure and access to proprietary data empowered such marketplaces to provide additional services, generate new revenue streams, and enhance customer retention, allowing them to offer dynamic, user-centric platforms that are better equipped to meet the diverse needs of their users.
The report also shows that the
Jordi Iserte, Investment Director at
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Notes to editors
The full findings of this research can be found on the Adevinta website, where users can also find rankings and analytics to explore the data in full.
The report is available to download here.
Mireia Català
Corporate Communications
+34 620 46 80 28
mireia.catala@adevinta.com
Dealroom.co
Head of content and marketing
+44 7746 957470
press@dealroom.co
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Attachment
Adevinta - State-Marketplaces Report 2023 (1)
© OMX, source