Bengaluru: TMRW, an
The investment in these eight D2C brands establishes a strong foundation with a diversified portfolio across several fashion sub-categories. With this portfolio, TMRW has established presence across a broad spectrum of apparel segments ranging from casual wear, kid's wear to western wear. The plan is to expand in related lifestyle categories including beauty & personal care. TMRW's vision is to partner with new-age founders by bringing in strategic, operational & technological capabilities in addition to growth capital. With synergistic investments that will power multiple brands, TMRW will enable blitz scaling and brand building.
TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across these eight brands:
Women's Western Wear (Berrylush): Style forward, fast fashion brand for gen-z women
Casual & Expressive Wear (Bewakoof):
Women's Casual & Western Wear (Juneberry): Emerging fashion forward brand for women focusing on casual wear occasions
Teen's Occasion Wear (Natilene): Western wear brand for teen girls
Kid's Wear (Nauti Nati): Premier kid's occasion wear brand for girls & boys
Athleisure & Active Wear (Nobero): Youth focused D2C brand for active consumers. Trendy yet minimalistic products for fashion and functionality
Casual & Denim Wear (Urbano): Leading denim lifestyle brand offering quality and fashion at affordable price points
Casual Wear & Fast Fashion (Veirdo): Fast fashion brand in casual wear and streetwear for young men and women
Speaking about the investment,
Contact:
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E: sandeep.gurumurthi@adityabirla.com
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