Both initiatives, effective in January, are part of Advantage’s broader growth acceleration plan. Each aim to simplify the company’s operations and allow it to focus on its core businesses to generate demand and convert shoppers into buyers for both consumer packaged goods companies and leading retailers.
Under an agreement with Genpact, a global leader in business and technology services, Advantage and Genpact will team to create a new, innovative go-to-market model leveraging the strengths of Advantage’s client management capabilities and connectivity within the consumer goods and retail industries and Genpact’s advanced, AI-powered technology and process expertise to deliver certain back-office services more efficiently and on a much larger scale.
As part of the deal, Genpact will build an advanced, custom digital platform that will automate certain back-office processes for Advantage, including order-to-cash services, contract management, trade-program management, vendor-managed inventory support, call-center services and data synchronization. This is designed to ensure more speed and accuracy in supporting clients with these services.
“As we continue to build on our strong foundation, simplify our organization and accelerate growth, this agreement enables us to offer our clients improved, state-of-the-art services without disruption,” said
Through a separate deal with Tata Consultancy Services (TCS), Advantage is modernizing its IT services in a move designed to significantly improve the availability and speed of its IT support services and the management of hardware. As part of the agreement, TCS will transform Advantage’s IT services, including its help desk, device provisioning, infrastructure and applications.
“Both initiatives with these world-class providers will make Advantage stronger, more nimble, more competitive and better enable us to drive our clients’ and our customers’ businesses,” Peacock said. “Importantly, these strategic decisions are designed to help us improve our financial discipline and position Advantage for profitable growth.”
The two new agreements come in parallel with a series of business transactions aimed to simplify the company’s operations and allow it to focus on its core businesses.
Advantage today also announced it has sold its collection of foodservice businesses, most notably Waypoint, to
Today’s moves follow a series of deals completed in late 2023 intended to improve cash flow, stabilize margins, reduce debt and fuel profitability. Those include the sale of Atlas Technology Group to Crisp, which occurred in October, and the company’s December announcement to streamline and restructure its international businesses, most notably reducing its stake in
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