Adverty AB (publ) announced a partnership with Mamboo Games, which will l include Adverty's seamless In-PlayT formats within its increasingly popular games. Mamboo Games, a Belarussian developer and publisher of successful hyper casual games has launched Adverty's seamless In-PlayT advertising in three of its hit games: Shift Race, Shift Princess and Folding Car Puzzle. The games publisher is focused on hyper-casual, casual and midcore games. It also provides expertise in marketing, game design and publishing, with its titles having been downloaded many millions of times. This news follows Adverty's recent partnerships with InMobi and Verizon Media, which is enabling a wide range of partners and advertisers to access its in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.