AgriFORCE Growing Systems Ltd. announced the appointment of André J. Beaulieu, B.A., LL.B. as General Counsel. Reporting directly to the CEO and the Board of Directors, Beaulieu will act as the company's primary in-house counsel and will be responsible for overseeing all the company's legal activities, including ongoing M&A activities. With over 20 years of both public and private-sector experience, Beaulieu is joining the Company from Traction Sales and Marketing, North America's largest dedicated Salesforce consulting firm, where he served as SVP, Head of Legal.

Prior to his work at Traction Sales and Marketing, Beaulieu had been the General Counsel for Finning International Inc., the British Columbia Automobile Association (BCAA), the Insurance Corporation of British Columbia (ICBC), and Pivotal Corporation, as well as in legal and business affairs at Electronic Arts. Beaulieu holds a law degree from University of British Columbia and a Bachelor of Arts degree from the University of Toronto.