Over 7,000 viewers tuned in to Friday's Airtel Malawi Covid-19 'stay at home' entertainment package when the country's leading mobile network service provider hosted a live party on its official Malawi Facebook page that was also used to launch two new products.
Masiye Mazaza and Nathu launching the two products
With this new innovation, in line with encouraging people to stay at home in view of the Coronavirus pandemic, Airtel has brought in a paradigm shift in the mobile telco industry as it successfully launched the two new products -- 'My Airtel Mobile App' and 'Katswiri' Community Champion.
According to statistics made available by Airtel, the highly interactive live streaming event -- hosted by renowned radio personality,
What encouraged the participants that attracted the 350 shares was the exciting offer of free 2GB bundle, which was given to lucky viewers who created a 'watch party' of more than 10 people of the live-streamed party.
Airtel Managing Director
with the event stating that the main aim of the
"
"It was also used to launch our products, ensuring that we don't
lose touch with them throughout this social distancing period.
"We are very pleased with how the event was patronized. Our aim was to engage with our customers and encourage downloads of our revamped My Airtel Mobile App and also announce 'Katswiri' Community Champion -- which will reward 4% airtime back to prepaid customers who buy airtime for others via the mobile app or Airtel Money.
"And so, the fact that the one-hour
Kamoto added that the
Other initiatives by the industry leader have been the zero-rating of Airtel Money person to person transactions; zero-rating of online education sites: www.education.gov and www.khanacademy.org.
There are also health sites: www.covid19.health.gov.mw www.who.int and www.ncov2019.live as well as toll-free platforms: 54747 and *929#.
Headquartered in
Airtel Malawi also offers the largest mobile commerce service in the country through Airtel Money which was launched in
Airtel Malawi was established in
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