The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited condensed financial statements and related notes included in this Quarterly Report on Form 10-Q and the audited financial statements and notes thereto as of and for the year ended December 31, 2021 and the related Management's Discussion and Analysis of Financial Condition and Results of Operations, both of which are contained in the Company's Annual Report on Form 10-K for the year ended June 30, 2021, filed with the Securities and Exchange Commission (the "SEC") on September 28, 2021.





Forward-Looking Statements


The information in this discussion contains forward-looking statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the securities Exchange Act of 1934, as amended, (the "Exchange Act"), which are subject to the "safe harbor" created by those sections. The words "anticipated," "believes," "estimates," "expects," "intends," "may," "plans," "projects," "will," "should," "could," "predicts," potential," continue," "would," and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements that we make. The forward-looking statements are applicable only as of the date on which they are made, and we do not assume any obligation to update any forward-looking statements. All forward-looking statements in this Form 10-Q are made based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause results or events to differ materially from those expressed in the forward-looking statements. In evaluating these statements, you should specifically consider various factors, uncertainties and risks that could affect our future results or operations. These factors, uncertainties and risks may cause our actual results to differ materially from any forward-looking statement set forth in this quarterly report on Form 10-Q. You should carefully consider these risks and uncertainties described and other information contained in the reports we file with or furnish to the SEC before making any investment decision with respect to our securities. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this cautionary statement.





Overview


Corporate Background- Business Development

Ajia Innogroup Holdings, LTD. (the "Company") was incorporated in the State of Nevada on March 19, 2014, and our fiscal year end is June 30. The Company's administrative address is 187 E. Warm Springs Road, Suite B307, Las Vegas, Nevada 89119. The telephone number is: (702) 360-0652.

The Company had intended to provide a website and mobile app to assist event planners in locating performers, bands and speakers, booking locations and planning events in areas around the United States and Canada. However, The Company changed its business plan in 2017 and pursued the business of self-help photo kiosks to be implemented at major convenient locations, such as shopping mall, buildings near subway stations, etc. to attract customers to use the service.

In September 2017, the Company began exploring a business plan for a sales system for food and beverage products also sometimes referred to as a catering integration system. The system consists of a website and app which offers menu and ordering systems for end users, which predominantly consists of restaurants and food vendors. We generate revenue from the licensing of our sales system and we provide all necessary training to restaurant staff, system maintenance and updates. In addition, the Company provides system development consulting and training services.

On November 24, 2017, the Board of Directors (the "Board") accepted the resignation of Ms. Yin Ling (Elaine) Wan as Chief Executive and Chief Financial Officer of the Company. At the same time, the Board elected the following individuals to the following positions: Mr. Zhi Qiang Liang was elected as President, Chief Executive Officer and Director of the Company; Mr. Wai Hing (Samuel) Lai was elected as Chief Financial Officer of the Company; Shun Ching (Dickson) Wong was elected as a Director and a Member of the Audit Committee of the Company; Ms. Sin Kei Stella Hui was elected as a Director and a Member of the Audit Committee; Ms. Kiu Chung Jacqueline Tang was elected as Chief Operating Officer of the Company; Mr. Jeffrey Firestone was elected as Director and Vice President of Investor Relations of the Company; Dr. Kwai Lam (Terence) Wong was elected as Vice President of Investor Relations and Yin Ling (Elaine) Wan was elected as Director, Secretary and Treasurer.






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On December 1, 2017, the Company acquired a ten percent (10%) ownership interest in a collection code project ("Project"), the purpose of which is to improve the marketability and market penetration of Alipay Network Technology Co., Ltd. ("Alipay") collection code system. As a part of the agreement, the Company will share 10% of expenses and profit on the Project.

Effective February 9, 2018, the Board accepted the resignation of Jeffrey S. Firestone from his position as Vice President and director of the Company.

On April 25, 2018, the Company announced that its wholly owned subsidiary, Guangzhou Shengjia Trading Co., Ltd. of Guangzhou, China ("Shengjia") has entered into an agreement with Guangzhou Renhai Network Technology Co., Ltd. ("Renhai") in which Shengjia would replace its 10% interest in the Alipay payment code business development project ("Alipay Project"), with a 30% interest of Renhai's new China Mobile project. Renhai has recently reached an agreement with China Mobile Communications Corporation ("China Mobile") whereby Renhai and China Mobile are to sign an agreement appointing Renhai as one of China Mobile's marketers in promoting China Mobile's business products for the period from April 1, 2018 to September 30, 2018. Renhai's China Mobile agreement will be extended once certain business targets are fulfilled.

Nevertheless, even with the above remedies, the returns from the projects are still not satisfied by the Company's management and are far below the estimations made from Renhai to the Company. In this regard, on December 28, 2018, both parties agreed that the agreements between Shengia and Renhai are rescinded and voided. Renhai shall return the Company's 3,000,000 shares to the Company for cancellation and the Company shall return all the incomes previously received from Renhai. The Company cancelled these 3,000,000 shares of common stock on December 28, 2018.

On July 28, 2018, the Company issued a convertible promissory note in the amount of $300,000.00 to Full Yick International Ltd. Pursuant to the terms the convertible promissory note was convertible into 93,750,000 common shares of the Company at $0.0032 per share on July 31, 2019. On or about August 9, 2019, Full Yick International Ltd. exercised their option to convert the $300,000.00 note into 93,750,000 common shares of the Company, which constitutes approximately 92.8% of the issued and outstanding common shares of the Company, and instructed the Company to issue the shares to approximately 84 shareholders. Of those approximately 84 shareholders, the largest, Full Yick International, Ltd. holds 12,038,723 shares, or approximately 11.9% of the issued and outstanding shares of the Company. There are no arrangements between the members of the former and new control groups and their associates with respect to election of directors or other matters.

On September 20, 2019, Mr. Kin Chung (Ken) Tam was appointed as members of the Board of Directors (the "Board") of the Company's Executive directors. Mr. Hung Hin Samuel Leung and Mr. Kwok Fai (Thomas) Yip were appointed as members of the Board of the Company's Independent and Non-executive directors - Audit committee. On September 20, 2019, Ms. Sin Kei Stella Hui and Mr. Shun Ching (Dickson) Wong were resigned from the member of the Board of the Company.

On March 30, 2020, Splendor Radiant Limited, a wholly-owned subsidiary of the Company entered into a Memorandum of Understanding ("MOU") with Allied Precision Medicine Consultants Limited ("Allied"), a Hong Kong corporation, in which the Parties have committed to jointly promote stem cell products and services in Hong Kong and Macau. Ajia has initially issued 100,000 shares of its common stock to Allied to acquire 50% sharing of the profits in this project. The Board shall then appoint an independent third party to carry out due diligence and valuation of the project and, based upon the recommendation of this valuation report, the Board shall issue additional common shares of Ajia to Allied as fair consideration and compensation to acquire 50% profit sharing interest in the project. The project has not yet commenced.

On September 28, 2020, Mr. Kwok Fai YIP, Thomas (Mr. Yip) was resigned from a member of our Board of Directors of the Company's Independent and Non-executive directors - Audit committee. Concurrently, Mr. Yip was appointed as the Company's Executive Director and Vice Chairman. Mr. Yip's position as the Company's Independent and non-executive director was immediately replaced by Ms. Kiu Chung Jacqueline Tang (Ms. Tang) who was formerly engaged as the Company's Chief Operating Officer ("COO"). Ms. Tang resigned from the position of COO concurrently with this appointment.






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On November 17, 2020, subsequent to our year end, Mr. Zhi Qiang Liang resigned as Chief Executive Officer and Mr. Yip was appointed as Chief Executive Officer.

In October 16, 2020, Splendor Radiant Limited entered into a joint venture agreement with its strategic partner, Mr. Tsz Man (Eric) Ngan. Both parties agreed to establish a joint venture relationship in order to collaborate to form a company, Ajia Corporate Systems Architecture Solution Limited ("ACSA") which Splendor Radiant own 51% of the shares. ACSA has planned to acquire or become business partner in insurance and finance industries, which includes licensed insurance brokerage, trust servicing consulting team and licensed money lender in Hong Kong. ACSA has owned 51% of Tangent Asia Pacific Finance Ltd ("TAPF"), licensed money lender in Hong Kong and willing to develop money lending in Hong Kong and global. TAPF is focusing on the money lending business on second mortgage on property market and lending on crypto assets as collateral that seeks for 8% to 10% return on principle per annum. The Company believes that the finance business in Hong Kong is profitable and has great potential because of the increasing demand for lending on second mortgages on property and cryptocurrency assets.

In June 2021, ACSA purchased 51% shares of Jia Yu Insurance Finance limited ("JYIF"), which is a licensed Insurance brokerage firm in Hong Kong. JYIF's primary role is to provide local lump sum universal life, annuity assurance and offshore insurance products both life and non-life, which include compliant US PPLI, UL, and IUL policies, to designated clients asset growth purposes with complied tax solutions. There is a growing need and demand for Asian clients to purchase compliant PPLI, UL, and IUL policies in order to receive tax benefits and investment returns, and these products are becoming increasingly popular. The Company utilizes Hong Kong as a hub to organize US PPLI, UL, and IUL policies for high-net-worth clients from China, Japan, Taiwan, Korea, Thailand, and Indonesia. PPLI, IUL, and UL policies are increasingly in demand, and the Company has a professional technical team as well as US lawyers and tax advisors on hand to service these clients as a one-stop shop for all their insurance needs.

In 2021, Guangzhou Shengjia Trading Co., Ltd ("GST"), subsidiary of AJIA, aims to provide back-end support on project called "Easy Picture Mobile Application" ("Easy Picture"). Easy Picture is an application for mobile photos software for end customers who want to take qualified photos to apply for visas to China. Easy Picture is an accessible cost saving application offering user-friendly interface. GST has signed up agreement with a travel agency to use this Easy Picture App, however, execution of the business has been delayed due to COVID-19 and resulting closure of travel.

The details of the Company's subsidiaries are described below:





                   Place of           Principal          Particulars of
                   incorporation      activities         issued/            Effective
                   and kind of        and place of       registered share   interest
Name               legal entity       operation          capital            Held

                   British Virgin
                   Islands, a
                   limited
Splendor Radiant   liability          Investment         1 ordinary share
Limited            company            holding            of US$1 each       100%

                                      Provision of
                                      food and
                   Hong Kong, a       beverage sales
                   limited            system setup and   100 ordinary
Ajia Creative      liability          maintenance        shares for
Holdings Limited   company            service            HK$100             100%

                   The PRC, a         Provision of
Guangzhou          limited            mobile app
Shengjia Trading   liability          back-end support
Co., Ltd           company            service            HK$1,000,000       100%

                                      Provision of
                                      money lending,
                                      insurance
Ajia Corporate     Hong Kong, a       brokerage and
Systems            limited            business           10,000 ordinary
Architecture       liability          development        shares for
Solution Limited   company            trustee service    HK$10,000          51%

                   Hong Kong, a
Tangent Asia       limited            Provision of       10,000 ordinary
Pacific Finance    liability          money lending      shares for
Limited            company            business           HK$10,000          51%

                   Hong Kong, a
                   limited            Provision of       2,500,000
JiaYu Insurance    liability          Insurance agency   ordinary shares
Finance Limited    company            service            for HK$2,500,000   51%



AJIA and its subsidiaries are hereinafter referred to as (the "Company").






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Business Plan


In September 2017, the Company began exploring a business plan for a sales system for food and beverage products also sometimes referred to as a catering integration system. The system consists of a website and app which offers menu and ordering systems for end users, which predominantly consists of restaurants and food vendors. Its catering integration system has a crossover sales promotion program with our restaurants and food suppliers' members to set up an incentive program for their seasonal and festival sales to meet with the HK Government consumption vouchers scheme during the COVID-19. The Company generates revenue from the licensing of its sales system and we provide all necessary training to restaurant staff, system maintenance and updates.

On December 1, 2017, the Company acquired a ten percent (10%) ownership interest in a collection code project ("Project"), the purpose of which is to improve the marketability and market penetration of Alipay Network Technology Co., Ltd. ("Alipay") collection code system. The Company plans to acquire additional interest in this project as the project develops.

On October 15, 2020, the Company ratified entry into a Memorandum of Understanding with Union Patron Limited for the formation of holding joint venture company, AJIA Corporate Systems Architecture Solution Ltd ("Ajia Corporate"), which the Company shall own a 51% interest in. Ajia Corporate is a company registered in Hong Kong and intends to enter a Memorandum of Understanding ("MOU") to expand its business developments in area of data enterprise solutions, cloud and digital trading solutions, combined enterprise syndication planning and solutions, and E-compliance system and enterprise solutions.

Jia Yu Insurance Finance limited

The Company's insurance brokerage firm, Jia Yu Insurance Finance limited ("Jiayu"), in which Ajia Corporate owns 51% interest, is a licensed brokerage firm in Hong Kong. Jiayu's primary goal is to provide local lump sum large premium universal life & annuity assurance policies, and offshore insurance products (both life and n on-life), which include compliant US, Canada, UK and Australia PPLI, UL, and IUL policies, to the designated high net worth clients for asset growth purposes (as well as other commercial reasons and purposes).





Introduction


Jiayu Insurance Finance Limited was established in 2014 with the goal of providing professional insurance services to target newly arrived immigrants. Because of the rapid changes in the insurance brokerage market in recent years, we have invited former eminent insurance industry experts to join, with the direction of expanding the international market for life insurance from onshore and offshore insurers, as well as professional general insurance.

Our Hong Kong license number is FB1699 which under register of Licensed Insurance Intermediaries (Firm) by Insurance Authority in Hong Kong.





Products and Services




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Life Insurance


Jiayu offers full range of private placement life insurance (PPLI) products and services. Advantage PPLI policies provide clients with bespoke solutions to inter-generational wealth transfer, estate planning, business succession and charitable giving needs.

General Insurance

Jiayu's Business Insurance group specializes in the creation of customized risk finance, risk protection and risk transfer solutions for small and medium-sized businesses using captive insurers and other alternative risk transfer methods.

Offshore Life Insurance

Jiayu offers full range of private placement life insurance (PPLI) products with bespoke investment funds and services. Advantage PPLI policies provide clients with bespoke solutions to inter-generational wealth transfer, estate planning, business succession and charitable giving needs.





Results of Operations


Comparison for the Three Months Ended December 31, 2021 and 2020

During the three months ended December 31, 2021 and 2020, COVID-19 affected the operational and financial performance of the Company: Hong Kong, PRC, and United States national economic shutdown that was imposed to limit the spread of COVID-19. Both global and local markets have suffered huge public and private financial and economic losses. The closures resulting from COVID have required management to focus on making rapid decisions to protect employees, address new customers' concerns and needs and shareholder support. Management has had to readjust and act-Resolve, Resilience, Return, Reimagination, and Reform- both in order to address to immediate crisis and to prepare for the next normal after the battle against coronavirus has been won.

As of December 31, 2021, we suffered from a working capital deficit of $407,882. As a result, our continuation as a going concern is dependent upon improving our profitability and the continuing financial support from our stockholders or other capital sources. Management believes that the continuing financial support from the existing shareholders and external financing will provide the additional cash to meet our obligations as they become due. Our financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets and liabilities that may result in the Company not being able to continue as a going concern.

The following table sets forth certain operational data for the three months ended December 31, 2021, compared to December 31, 2020:





                                          Three months ended December 31,
                                            2021                   2020

Revenue                               $         36,417       $         18,185
Cost of revenue                                (10,025 )                    -
Gross profit                                    26,392                 18,185
General and administrative expenses            (31,374 )              (26,000 )
Professional fees                              (17,468 )              (21,561 )
Loss from operation                            (22,450 )              (29,376 )
Total other income                                  10                  8,977
Income tax expense                                   -                      -
NET LOSS                              $        (22,440 )     $        (20,399 )





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Revenues


During the three months ended December 31, 2021, we have derived income of $36,417 (2020: $18,185). This increase is primarily due to an overall increase in monthly sales from the maintenance service from the catering system sales and growth in insurance brokerage transactions. Management anticipates revenues to continue to grow as the revenue trends are positive month over month.

General and administrative expenses

The Company's general and administrative expenses for the three months ended December 31, 2021 is amounted to $31,374 and for the three months ended December 31, 2020 is amounted to $26,000. This increase is due to the increase in the payroll headcount.





Professional fees



The Company's professional fees for the three months ended December 31, 2021 is $17,468 and for the three months ended December 31, 2020 is $21,561.





Loss from operation


During the three months ended December 31, 2021 and 2020, the Company recorded the loss from operation of $22,450 and $29,376, respectively.





Net Loss


During the three months ended December 31, 2021 and 2020, the Company recognized net losses of $22,440 and $20,399, respectively.

Comparison for the Six Months Ended December 31, 2021 and 2020





                                          Six months ended December 31,
                                           2021                  2020

Revenue                               $        60,929       $        36,222
Cost of revenue                               (13,109 )                   -
Gross profit                                   47,820                36,222
General and administrative expenses           (93,257 )             (63,066 )
Professional fees                             (50,355 )             (38,703 )
Loss from operation                           (95,792 )             (65,547 )
Total other income                                 10                 9,052
Income tax expense                                  -                     -
NET LOSS                              $       (95,782 )     $       (56,495 )




Revenues


During the six months ended December 31, 2021 we have derived income of $60,929 (2020: $36,222). This increase was primarily due to an overall increase in monthly sales from the maintenance service from the catering system sales and growth in insurance brokeage transactions. Management anticipates revenues to continue to grow as the revenue trends are positive month over month






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General and administrative expenses

The Company's general and administrative expenses for the six months ended December 31, 2021 is amounted to $93,257 and for the six months ended December 31, 2020 is amounted to $63,066. This increase is due to the increase in the payroll headcount.





Professional fees



The Company's professional fees for the six months ended December 31, 2021 is amounted to $50,355 and for the six months ended December 31, 2020 is amounted to $38,703.





Net Loss


During the six months ended December 31, 2021 and 2020, the Company recognized the net losses of $95,782 and $56,495, respectively.

Liquidity and Capital Resources

At December 31, 2021, we had total current assets of $157,520 which consist of $23,946 in cash and cash equivalents, $1,264 in accounts receivables, $27,310 in deposits and prepayment and $105,000 in earnest deposit. We had total current liabilities of $565,402, which consist of $177,285 due to related party and $388,117 in other payables and accrued liabilities.

At June 30, 2021, we had total current assets of $106,752 which consist of $1,120 in cash and cash equivalents, $632 in prepayment and other receivables and $105,000 in earnest deposit. We had total current liabilities of $335,747, which consist of $215,075 due to related party and $120,672 in other payables and accrued liabilities.





                                                Six months ended December 31,
                                                 2021                  2020

Net cash used in operating activities $ (86,213 ) $ (26,053 ) Net cash provided by investing activities

             2,910                     -
Net cash provided by financing activities           102,986                23,075




Net Cash Used In Operating Activities

For the six months ended December 31, 2021, net cash used in operating activities was $86,213, which consisted primarily of a net loss of $95,782, depreciation of plant and equipment of $119, an increase in other payables and accrued liabilities of $35,649 offset by an increase in prepayments and other receivables of $26,199.

For the six months ended December 31, 2020, net cash used in operating activities was $26,053, which consisted primarily of a net loss of $56,495, depreciation of plant and equipment of $114, a decrease in accounts receivable of $3,871, an increase in other payables and accrued liabilities of $26,468, offset by an increase in prepayments and other receivables of $11.

We expect to continue to rely on cash generated through financing from our existing shareholders and private placements of our securities, however, to finance our operations and future acquisitions.

Net Cash Provided By Investing Activities

For the six months ended December 31, 2021, net cash provided by investing activities was $2,910, which consisted primarily of cash from acquisition of a subsidiary of $3,064 and purchases of plant and equipment of $154.

For the six months ended December 31, 2020, there were no investing activities.






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Net Cash Provided By Financing Activities

For the six months ended December 31, 2021, net cash provided by financing activities was $102,986, consisting primarily of advances from a director.

For the six months ended December 31, 2020, net cash provided by financing activities was $23,075, consisting primarily of advances from a director.

In the early stage of development, we have limited business activity to generate revenue from our operations. We will require additional funds to fully implement our plans. These funds may be raised through equity financing, debt financing, or other sources, which may result in the dilution in the equity ownership of our shares. We currently do not have any arrangements for additional financing and we may not be able to obtain financing when required. Our future is dependent upon our ability to obtain financing, a successful marketing and promotion program and, further in the future, achieving a profitable level of operations. The issuance of additional equity securities by us could result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments. We will require additional funds to maintain our reporting status with the SEC and remain in good standing with the state of Nevada.





Going Concern


We have incurred net loss since our inception on March 19, 2014 through December 31, 2021 totaling $925,898 and have completed only the preliminary stages of our business plan. We anticipate incurring additional losses before realizing any revenues and will depend on additional financing in order to meet our continuing obligations and ultimately, to attain profitability. Our ability to obtain additional financing, whether through the issuance of additional equity or through the assumption of debt, is uncertain. Accordingly, our independent auditors' report on our financial statements for the year ended June 30, 2021 includes an explanatory paragraph regarding concerns about our ability to continue as a going concern, including additional information contained in the notes to our financial statements describing the circumstances leading to this disclosure. The financial statements do not include any adjustments that might result from the uncertainty about our ability to continue our business.

Recently Issued Accounting Pronouncements

See Note 4 to our unaudited condensed consolidated financial statements, included in Part I, Item 1, Financial Information for this quarterly report on Form 10-Q.





Critical Accounting Policies



Our discussion and analysis of our financial condition and results of operations are based on our consolidated condensed financial statements, which have been prepared in accordance with GAAP. The preparation of our consolidated condensed financial statements requires us to make estimates and judgements that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to areas that require a significant level of judgment or are otherwise subject to an inherent degree of uncertainty. Significant accounting estimates in these financial statements include but are not limited to accounting for depreciation and amortization, current and deferred income taxes, deferred costs, accruals and contingencies, carrying value of goodwill and intangible assets, collectability of notes receivable, the fair value of common stock and the estimated fair value of stock options and warrants. We base our estimates on historical experience, our observance of trends in particular areas, and information or valuations and various other assumptions that we believe to be reasonable under the circumstances and which form the basis for making judgments about the carrying value of assets and liabilities that may not be readily apparent from other sources. Actual amounts could differ significantly from amounts previously estimated. For a discussion of our critical accounting policies, refer to Part I, item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our annual report on Form 10-K for the year ended June 30, 2021. Management believes that there have been no changes in our critical accounting policies during the fiscal quarter ended December 31, 2021.






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Off-Balance Sheet Arrangements

We are not currently a party to, or otherwise involved with, any off-balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.





Contractual Obligations


We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

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