Alaska Air Group security is in a bullish trend, and seems likely to break the current resistance in order to reach new highest level.

The economic and financial situation of the airline holding company is still strong. Estimated sales from Thomson Reuters consensus are encouraging, as well as the net income. Debt is decreasing rapidly. The quarterly cash dividend announced was increased by 25% in 2014.

From a technical viewpoint, the security is trading in a bullish trend on all time scales. Prices have recently crossed the USD 52.15 pivot point. Increasing moving averages let think there will be no reversal in the coming trading sessions. This growth should help to cross soon the USD 56.30 resistance.

In consequence, investors can take a long position in Alaska Air Group above this level. A new bullish fluctuation could lead the security toward its highest level in case of this resistance breakout. The target price will be USD 60.00, the possible contact with the trendline. A stop loss will be set under the entry level around USD 55.45.