Alaska Air Group has still an uptrend and is going toward its highest level.

The company’s fundamentals are still strong. The recent earnings release shows a new record for the third quarter 2013 with an earnings at USD 157 million. Analysts from Thomson Reuters consensus have revised largely upward their EPS estimates. During the last 3 months, the global consensus revised its previsions from USD 5.10 to 6.50 for 2013.

Technical patterns are in the green: prices are up for several months. The movement should continue in the coming trading sessions. Increasing moving averages should help to reach the USD 78.96 long term resistance. The breakout of the "old" resistance at USD 72.8 has opened a new opportunity for a bullish trend.

According to both technical and fundamental elements, it seems opportune to take a long position at the current price. The bullish trend should allow the security to reach the USD 77.9 resistance. If the stock crosses it, a new target price will be set. A stop loss will be placed under the USD 72.8 pivot point to avoid a downtrend.