Alcon to Launch TOTAL30 as the First-and-Only Monthly Replacement, Water Gradient Contact Lens
August 11, 2021 at 01:00 am EDT
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Alcon announced plans to launch TOTAL30®, the first-and-only monthly replacement, Water Gradient lens that feels like nothing, even on day 30. Using Alcon’s proprietary Water Gradient material first introduced with DAILIES TOTAL1® contact lenses, TOTAL30 delivers a premium wearing experience for reusable contact lens wearers. Reusable lenses account for an estimated 45% of the $9 billion global contact lens market. TOTAL30 lenses are clinically shown to feel like nothing, even on day 30, giving contact lens wearers an ultimate wearing experience in a reusable lens. Studies show that comfort plays a critical role in the lens-wearing experience and brand loyalty of contact lens wearers. Alcon capitalized on its proprietary Water Gradient contact lens material to provide a reusable lens that approaches 100% water at the surface, so all that touches the eye is a gentle cushion of moisture. Considering many new wearers start their contact lens journey in a reusable lens, TOTAL30 provides patients with their first introduction to the comfort of Water Gradient material. The reusable, Water Gradient design of TOTAL30 is made possible by the introduction of new biomimetic CELLIGENT™ Technology. CELLIGENT combines a biomimetic surface and a unique lens chemistry to help resist bacteria and lipid deposits. The lens features an inherently lubricious surface that is as soft as the human cornea. The Water Gradient surface of TOTAL30 is durable and remains intact during a full month of wear with daily cleaning, disinfecting and storing. The lens is compatible with all lens care solutions. TOTAL30 sphere will be commercially available in the U.S. beginning in September 2021. In Europe, TOTAL30 will be rolled out to a limited number of countries in 2021, with full commercial availability in early 2022.
Alcon Inc. is the global leader in the design, manufacture and marketing of ophthalmic care products. Net sales break down by category of products as follows:
- ophthalmic surgical products and equipment (56.7%): consumables (51.2% of net sales), implantable products (32%) and other products (16.8%; in particular surgical equipment) for the treatment of cataracts, retinal diseases, glaucoma and refractive errors;
- vision care products (43.3%): contact lenses (59.2% of sales) and eye care products (40.8%; eye drops and ophthalmic ointments, etc.)
At the end of 2023, the group operated 19 production sites worldwide.
Net sales are distributed geographically as follows: Switzerland (0.7%), the United States (46%), Japan (6.2%), China (5.6%) and other (41,5%).