Please read the following discussion and analysis of our financial condition and
results of operations together with our consolidated financial statements and
related notes included under Part I, Item 1 of this Quarterly Report on Form
10-Q.
Executive Overview of Results
Below are our key financial results for the three months ended March 31, 2020
(consolidated unless otherwise noted):
•Revenues of $41.2 billion and revenue growth of 13% year over year, constant
currency revenue growth of 15% year over year.
•Google segment revenues of $41.0 billion with revenue growth of 14% year over
year and Other Bets revenues of $135 million with a decrease of 21% year over
year.
•Revenues from the United States, EMEA, APAC, and Other Americas were $18.9
billion, $12.8 billion, $7.2 billion, and $2.2 billion, respectively.
•Cost of revenues was $19.0 billion, consisting of TAC of $7.5 billion and other
cost of revenues of $11.5 billion. TAC as a percentage of advertising revenues
("TAC rate") was 22.1%.
•Operating expenses (excluding cost of revenues) were $14.2 billion.
•Income from operations was $8.0 billion.
•Other income (expense), net, was a loss of $220 million.
•Effective tax rate was 11.9%.
•Net income was $6.8 billion with diluted net income per share of $9.87.
•Operating cash flow was $11.5 billion.
•Capital expenditures were $6.0 billion.
•Number of employees was 123,048 as of March 31, 2020. The majority of new hires
during the quarter were engineers and product managers. By product area, the
largest headcount additions were in Google Cloud and Search.
The Impact of COVID-19 on our Results and Operations
In late 2019, an outbreak of COVID-19 emerged and by March 11, 2020 was declared
a global pandemic by The World Health Organization. Across the United States and
the world, governments and municipalities instituted measures in an effort to
control the spread of COVID-19, including quarantines, shelter-in-place orders,
school closings, travel restrictions and the closure of non-essential
businesses. By the end of March, the macroeconomic impacts became significant,
exhibited by, among other things, a rise in unemployment and market volatility.
For most of the quarter ended March 31, 2020, our results reflect historical
trends and seasonality. However, in March 2020 we experienced a decline in
advertising revenues due to the impact of COVID-19 and the related reductions in
global economic activity. While users' search activity increased, their
interests shifted to less commercial topics. In addition, our advertising
revenues were negatively affected by reduced spending by our advertisers in
response to the macroeconomic impact.
We also assessed the realized and potential credit deterioration of our
customers due to changes in the macroeconomic environment, which has been
reflected in an increase in our allowance for credit losses for accounts
receivable. In addition, we experienced declines in the valuation of our equity
investments.
Looking ahead, the full impact of COVID-19 on our business is unknown and highly
unpredictable. Our past results may not be indicative of our future performance
and historical trends in revenues, operating income, operating margin, net
income, EPS, among others, may differ materially. For example, to the extent the
pandemic continues to disrupt economic activity globally we, like other
businesses, would not be immune as it could adversely affect our business,
operations and financial results through prolonged decreases in advertising
spend, credit deterioration of our customers, depressed economic activity, or
declines in capital markets. In addition, many of our expenses are less variable
in nature and may not correlate to changes in revenues. The extent of the impact
will depend on a number of factors, including the duration and severity of the
pandemic; advances in testing, treatment
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and prevention; and the macroeconomic impact of government measures to contain
the spread of the virus and related government stimulus measures.
To address the potential impact to our business, over the near-term, we are
reevaluating the pace of our investment plans, including, but not limited to,
our hiring, investments in data centers, servers, network equipment, real estate
and facilities, and marketing and travel spending, as well as taking certain
measures to support our customers.
Information about Segments
We operate our business in multiple operating segments. Google is our only
reportable segment. None of our other segments meet the quantitative thresholds
to qualify as reportable segments; therefore, the other operating segments are
combined and disclosed as Other Bets.
Our reported segments are:
•Google - Google includes our main products such as ads, Android, Chrome,
hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. Our
technical infrastructure is also included in Google. Google generates revenues
primarily from advertising; sales of apps, in-app purchases, digital content
products, and hardware; and licensing and service fees, including fees received
for Google Cloud offerings and subscription-based products.
•Other Bets - Other Bets is a combination of multiple operating segments that
are not individually material. Other Bets includes Access, Calico, CapitalG, GV,
Verily, Waymo, and X, among others. Revenues from the Other Bets are derived
primarily through the sale of internet services through Access as well as
licensing and R&D services through Verily.
Revenues
The following table presents our revenues, by segment and revenue source (in
millions, unaudited). Certain amounts in prior periods have been reclassified to
conform with current period presentation:
                                                     Three Months Ended
                                                         March 31,
                                                    2019           2020
Google Search & other                            $ 22,547       $ 24,502
YouTube ads(1)                                      3,025          4,038
Google properties                                  25,572         28,540
Google Network Members' properties                  5,015          5,223
Google advertising                                 30,587         33,763
Google Cloud                                        1,825          2,777
Google other(1)                                     3,620          4,435
Google revenues                                    36,032         40,975
Other Bets revenues                                   170            135
Hedging gains (losses)                                137             49
Total revenues                                   $ 36,339       $ 41,159


(1) YouTube non-advertising revenues are included in Google other revenues.
Google advertising revenues
In addition to the impact of COVID-19, our advertising revenue growth, as well
as the change in paid clicks and cost-per-click on Google properties and the
change in impressions and cost-per-impression on Google Network Members'
properties and the correlation between these items, have been affected and may
continue to be affected by various factors, including:
•advertiser competition for keywords;
•changes in advertising quality, formats, delivery or policy;
•changes in device mix;
•changes in foreign currency exchange rates;
•fees advertisers are willing to pay based on how they manage their advertising
costs;
•general economic conditions;
•seasonality; and
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•traffic growth in emerging markets compared to more mature markets and across
various advertising verticals and channels.
Our advertising revenue growth rate has been affected over time as a result of a
number of factors, including challenges in maintaining our growth rate as
revenues increase to higher levels; changes in our product mix; changes in
advertising quality or formats and delivery; the evolution of the online
advertising market; increasing competition; our investments in new business
strategies; query growth rates; and shifts in the geographic mix of our
revenues. We also expect that our revenue growth rate will continue to be
affected by evolving user preferences, the acceptance by users of our products
and services as they are delivered on diverse devices and modalities, our
ability to create a seamless experience for both users and advertisers, and
movements in foreign currency exchange rates.
The following table presents our Google advertising revenues (in millions,
unaudited):
                                                                                      Three Months Ended
                                                                                           March 31,
                                                                                   2019                 2020
Google Search & other                                                         $    22,547          $    24,502
YouTube ads(1)                                                                      3,025                4,038
Google Network Members' properties                                                  5,015                5,223
Google advertising                                                          

$ 30,587 $ 33,763 Google advertising revenues as a percentage of Google segment revenues

                                                                             84.9  %              82.4  %


(1) YouTube non-advertising revenues are included in Google other revenues.
Google advertising revenues are generated on our Google properties (including
Google Search & other properties and YouTube) and Google Network Members'
properties. Google advertising revenues consist primarily of the following:
•Google Search & other consists of revenues generated on Google search
properties (including revenues from traffic generated by search distribution
partners who use Google.com as their default search in browsers, toolbars, etc.)
and other Google owned and operated properties like Gmail, Google Maps, and
Google Play;
•YouTube ads consists of revenues generated primarily on YouTube properties; and
•Google Network Members' properties consist of revenues generated primarily on
Google Network Members' properties participating in AdMob, AdSense, and Google
Ad Manager.
Google Search & other
Our Google Search & other revenues increased $1,955 million from the three
months ended March 31, 2019 to the three months ended March 31, 2020. The
overall growth for the period was primarily driven by interrelated factors
including increases in search queries resulting from ongoing growth in user
adoption and usage, primarily on mobile devices, growth in advertiser activity,
and improvements we have made in ad formats and delivery. However, revenue
declined in March, driven by the impact of COVID-19. While we experienced an
increase in user search activity in March, our revenues were adversely affected
by a shift to less commercial topics and reduced advertiser spending. Revenue
growth for the period ending March 31, 2020 was also partially offset by the
general strengthening of the U.S. dollar compared to certain foreign currencies.
YouTube ads
YouTube ads revenues increased $1,013 million from the three months ended March
31, 2019 to the three months ended March 31, 2020. The largest contributors to
the growth were our direct response and brand advertising products, both of
which benefited from improvements to ad formats and delivery and increased
advertiser spending. This increase was slightly offset by a deceleration in
revenue growth in March for our brand advertising products driven by the impact
of COVID-19.
Google Network Members' properties
Our Google Network Members' properties revenues increased $208 million from the
three months ended March 31, 2019 to the three months ended March 31, 2020. The
growth was largely driven by AdMob and was partially offset by a decline in
revenues in March driven by the impact of COVID-19.
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Use of Monetization Metrics
Paid clicks for our Google properties represent engagement by users and include
clicks on advertisements by end-users related to searches on Google.com and
other owned and operated properties including Gmail, Google Maps, and Google
Play; and viewed YouTube engagement ads (certain YouTube ad formats are not
included in our click or impression based metrics). Impressions for our Google
Network Members' properties include impressions displayed to users served on
Google Network Members' properties participating primarily in AdMob, AdSense and
Google Ad Manager.
Cost-per-click is defined as click-driven revenues divided by our total number
of paid clicks and represents the average amount we charge advertisers for each
engagement by users.
Cost-per-impression is defined as impression-based and click-based revenues
divided by our total number of impressions and represents the average amount we
charge advertisers for each impression displayed to users.
As our business evolves, we periodically review, refine and update our
methodologies for monitoring, gathering, and counting the number of paid clicks
on our Google properties and the number of impressions on Google Network
Members' properties and for identifying the revenues generated by click activity
on our Google properties and the revenues generated by impression activity on
Google Network Members' properties.
Google properties
The following table presents changes in our paid clicks and cost-per-click
(expressed as a percentage):
                                         Three Months Ended
                                              March 31,
                                           2019             2020

Paid clicks change                                39  %     12  %
Cost-per-click change                            (19) %     (4) %


The number of paid clicks through our advertising programs on Google properties
increased from the three months ended March 31, 2019 to the three months ended
March 31, 2020 due to an increase in paid clicks driven by growth in views of
YouTube engagement ads; an increase in clicks due to interrelated factors,
including an increase in search queries resulting from ongoing growth in user
adoption and usage, primarily on mobile devices; continued growth in advertiser
activity; and improvements we have made in ad formats and delivery. This growth
was offset by a deceleration in paid clicks in March as a result of the impact
of COVID-19, when search activity shifted to less commercial topics.
The overall positive effect on our revenues from an increase in paid clicks was
partially offset by a decrease in the cost-per-click paid by our advertisers.
The decrease in cost-per-click was primarily driven by continued growth in
YouTube engagement ads where cost-per-click remains lower than on our other
advertising platforms, as well as a mix shift to less commercial topics and
reduced advertiser spending in response to COVID-19 in March. Cost-per-click was
also affected by changes in device mix, geographic mix, ongoing product changes,
product mix, property mix, and fluctuations of the U.S. dollar compared to
certain foreign currencies.
Google Network Members' properties
The following table presents changes in our impressions and cost-per-impression
(expressed as a percentage):
                                              Three Months Ended
                                                   March 31,
                                                2019             2020
Impressions change                                      6  %     12  %
Cost-per-impression change                              1  %     (7) %


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Impressions increased from the three months ended March 31, 2019 to the three
months ended March 31, 2020 primarily due to growth in AdManager. The positive
effect on our revenues from an increase in impressions was partially offset by a
decrease in the cost per impression paid by our advertisers largely due to a
reduction in advertiser spending in March in response to COVID-19.
Google Cloud
The following table presents our Google Cloud revenues (in millions, unaudited):
                                                                                      Three Months Ended
                                                                                          March 31,
                                                                                  2019                  2020
Google Cloud                                                                 $      1,825          $     2,777
Google Cloud revenues as a percentage of Google segment revenues                      5.1  %               6.8  %


Google Cloud revenues consist primarily of revenues from Cloud offerings,
including:
•Google Cloud Platform ("GCP"), which includes infrastructure, data and
analytics, and other services
•G Suite productivity tools; and
•other enterprise cloud services.
Our Google Cloud revenues increased $952 million from the three months ended
March 31, 2019 to the three months ended March 31, 2020. The growth was
primarily driven by continued strength in our GCP and G Suite offerings. Our
infrastructure and our data and analytics platform products have been the
largest drivers of growth in GCP.
Google other revenues
The following table presents our Google other revenues (in millions, unaudited):
                                                                                      Three Months Ended
                                                                                          March 31,
                                                                                  2019                  2020
Google other                                                                 $      3,620          $     4,435
Google other revenues as a percentage of Google segment revenues                     10.0  %              10.8  %


Google other revenues consist primarily of revenues from:
•Google Play, which includes revenues from sales of apps and in-app purchases
(which we recognize net of payout to developers) and digital content sold in the
Google Play store;
•hardware, including Google Nest home products, Pixelbooks, Pixel phones and
other devices;
•YouTube non-advertising, including YouTube Premium and YouTube TV subscriptions
and other services; and
•other products and services.
Our Google other revenues increased $815 million from the three months ended
March 31, 2019 to the three months ended March 31, 2020. The growth was
primarily driven by YouTube subscriptions and Google Play.
Over time, our growth rate for Google Cloud and Google other revenues may be
affected by the seasonality associated with new product and service launches, as
well as market dynamics.
Other Bets
The following table presents our Other Bets revenues (in millions, unaudited):
                                                                          Three Months Ended
                                                                              March 31,
                                                                        2019                2020
Other Bets revenues                                                 $    170              $ 135
Other Bets revenues as a percentage of total revenues                    0.5   %            0.3  %


Other Bets revenues consist primarily of revenues from the sale of Access internet services and Verily licensing and R&D services.


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Revenues by Geography The following table presents our revenues by geography as a percentage of revenues, determined based on the addresses of our customers (unaudited):


                                  Three Months Ended
                                       March 31,
                                    2019             2020
United States                              45  %     46  %
EMEA                                       33  %     31  %
APAC                                       17  %     18  %
Other Americas                              5  %      5  %


For further details on revenues by geography, see Note 2 of the Notes to
Consolidated Financial Statements included in Part I, Item 1 of this Quarterly
Report on Form 10-Q.
Use of Constant Currency Revenues and Constant Currency Revenue Growth
The effect of currency exchange rates on our business is an important factor in
understanding period to period comparisons. Our international revenues are
favorably affected as the U.S. dollar weakens relative to other foreign
currencies, and unfavorably affected as the U.S. dollar strengthens relative to
other foreign currencies. Our revenues are also favorably affected by net
hedging gains and unfavorably affected by net hedging losses.
We use non-GAAP constant currency revenues and constant currency revenue growth
for financial and operational decision-making and as a means to evaluate
period-to-period comparisons. We believe the presentation of results on a
constant currency basis in addition to GAAP results helps improve the ability to
understand our performance because they exclude the effects of foreign currency
volatility that are not indicative of our core operating results.
Constant currency information compares results between periods as if exchange
rates had remained constant period over period. We define constant currency
revenues as total revenues excluding the effect of foreign exchange rate
movements and hedging activities, and use it to determine the constant currency
revenue growth on a year-on-year basis. Constant currency revenues are
calculated by translating current period revenues using prior period exchange
rates, as well as excluding any hedging effects realized in the current period.
Constant currency revenue growth (expressed as a percentage) is calculated by
determining the increase in current period revenues over prior period revenues
where current period foreign currency revenues are translated using prior period
exchange rates and hedging effects are excluded from revenues of both periods.
These results should be considered in addition to, not as a substitute for,
results reported in accordance with GAAP. Results on a constant currency basis,
as we present them, may not be comparable to similarly titled measures used by
other companies and are not a measure of performance presented in accordance
with GAAP.
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The following table presents the foreign exchange effect on our international revenues and total revenues (in millions, except percentages, unaudited):


                                                                                    Three Months Ended
                                                                                         March 31,
                                                                                 2019                 2020
EMEA revenues                                                               

$ 11,668 $ 12,845 Exclude foreign exchange effect on current period revenues using prior year rates

                                                              762                  235
EMEA constant currency revenues                                             $    12,430          $    13,080
Prior period EMEA revenues                                                  $    10,691          $    11,668
EMEA revenue growth                                                                   9  %                10  %
EMEA constant currency revenue growth                                                16  %                12  %

APAC revenues                                                               

$ 6,096 $ 7,238 Exclude foreign exchange effect on current period revenues using prior year rates

                                                              199                   61
APAC constant currency revenues                                             $     6,295          $     7,299
Prior period APAC revenues                                                  $     4,819          $     6,096
APAC revenue growth                                                                  26  %                19  %
APAC constant currency revenue growth                                                31  %                20  %

Other Americas revenues                                                     

$ 1,906 $ 2,157 Exclude foreign exchange effect on current period revenues using prior year rates

                                                              192                   96
Other Americas constant currency revenues                                   $     2,098          $     2,253
Prior period Other Americas revenues                                        $     1,731          $     1,906
Other Americas revenue growth                                                        10  %                13  %
Other Americas constant currency revenue growth                                      21  %                18  %

United States revenues                                                      $    16,532          $    18,870
United States revenue growth                                                         17  %                14  %

Hedging gains                                                               $       137          $        49
Total revenues                                                              $    36,339          $    41,159
Total constant currency revenues                                            $    37,355          $    41,502
Prior period revenues, excluding hedging effect(1)                          $    31,385          $    36,202
Total revenue growth                                                                 17  %                13  %
Total constant currency revenue growth                                               19  %                15  %


(1) Total revenues and hedging (losses) for the quarter ended March 31, 2018
were $31,146 million and $(239) million, respectively.
Our EMEA revenue growth from the three months ended March 31, 2019 to the three
months ended March 31, 2020 was unfavorably affected by changes in foreign
currency exchange rates, primarily due to the U.S. dollar strengthening relative
to the Euro.
Our APAC revenue growth from the three months ended March 31, 2019 to the three
months ended March 31, 2020 was unfavorably affected by changes in foreign
currency exchange rates primarily due to the U.S. dollar strengthening relative
to the Australian dollar and South Korean won.
Our Other Americas revenue growth from the three months ended March 31, 2019 to
the three months ended March 31, 2020 was unfavorably affected by changes in
foreign currency exchange rates, primarily due to the U.S. dollar strengthening
relative to the Brazilian real.
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Costs and Expenses
Cost of Revenues
Cost of revenues consists of TAC which are paid to Google Network Members
primarily for ads displayed on their properties and amounts paid to our
distribution partners who make available our search access points and services.
Our distribution partners include browser providers, mobile carriers, original
equipment manufacturers, and software developers.
The cost of revenues as a percentage of revenues generated from ads placed on
Google Network Members' properties are significantly higher than the cost of
revenues as a percentage of revenues generated from ads placed on Google
properties because most of the advertiser revenues from ads served on Google
Network Members' properties are paid as TAC to our Google Network Members.
Additionally, other cost of revenues (which is the cost of revenues excluding
TAC) includes the following:
•Content acquisition costs primarily related to payments to content providers
from whom we license video and other content for distribution on YouTube
advertising and subscription services and Google Play (we pay fees to these
content providers based on revenues generated or a flat fee);
•Expenses associated with our data centers (including bandwidth, compensation
expenses (including SBC), depreciation, energy, and other equipment costs) as
well as other operations costs (such as content review and customer support
costs). These costs are generally less variable in nature and may not correlate
with related changes in revenues; and
•Inventory related costs for hardware we sell.
The following tables present our cost of revenues, including TAC (in millions,
unaudited):
                                                                     Three Months Ended
                                                                         March 31,
                                                                    2019           2020
TAC                                                              $  6,860       $  7,452
Other cost of revenues                                              9,152         11,530
Total cost of revenues                                           $ 16,012       $ 18,982
Total cost of revenues as a percentage of revenues                   44.1  

% 46.1 %




Cost of revenues increased $2,970 million from the three months ended March 31,
2019 to the three months ended March 31, 2020. The increase was due to increases
in other cost of revenues and TAC of $2,378 million and $592 million,
respectively.
The increase in other cost of revenues from the three months ended March 31,
2019 to the three months ended March 31, 2020 was due to an increase in data
center and other operations costs and an increase in content acquisition costs
for YouTube consistent with the growth in YouTube revenues.
The increase in TAC from the three months ended March 31, 2019 to the three
months ended March 31, 2020 was due to increases in TAC paid to distribution
partners and to Google Network Members, primarily driven by growth in revenues
subject to TAC. The TAC rate decreased from 22.4% to 22.1%, primarily due to the
favorable revenue mix shift from Google Network Members' properties to Google
properties. The TAC rate on Google properties revenues and the TAC rate on
Google Network revenues were both substantially consistent from the three months
ended March 31, 2019 to the three months ended March 31, 2020.
Over time, cost of revenues as a percentage of total revenues may be affected by
a number of factors, including the following:
•The amount of TAC paid to Google Network Members, which is affected by a
combination of factors such as geographic mix, product mix, revenue share terms,
and fluctuations of the U.S. dollar compared to certain foreign currencies;
•The amount of TAC paid to distribution partners, which is affected by changes
in device mix, geographic mix, partner mix, partner agreement terms such as
revenue share arrangements, and the percentage of queries channeled through paid
access points;
•Relative revenue growth rates of Google properties and Google Network Members'
properties;
•Certain costs that are less variable in nature and may not correlate with the
related revenues;
•Costs associated with our data centers and other operations to support ads,
Google Cloud, Search and YouTube and other products;
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•Content acquisition costs, which are primarily affected by the relative growth
rates in our YouTube advertising and subscription revenues;
•Costs related to hardware sales; and
•Increased proportion of non-advertising revenues, which generally have higher
costs of revenues, relative to our advertising revenues.
Research and Development
The following table presents our R&D expenses (in millions, unaudited):
                                                                                Three Months Ended
                                                                                    March 31,
                                                                                2019           2020
Research and development expenses                                           $   6,029       $ 6,820
Research and development expenses as a percentage of revenues               

16.6 % 16.6 %




R&D expenses consist primarily of:
•Compensation expenses (including SBC) and facilities-related costs for
engineering and technical employees responsible for R&D of our existing and new
products and services;
•Depreciation expenses;
•Equipment-related expenses; and
•Professional services fees primarily related to consulting and outsourcing
services.
R&D expenses increased $791 million from the three months ended March 31, 2019
to the three months ended March 31, 2020. The increase was primarily due to an
increase in compensation expenses (including SBC) and facilities-related costs
of $687 million, largely resulting from a 16% increase in headcount.
Over time, R&D expenses as a percentage of revenues may fluctuate due to certain
expenses that are generally less variable in nature and may not correlate to the
changes in revenues. In addition, R&D expenses may be affected by a number of
factors including continued investment in ads, Android, Chrome, Google Cloud,
Google Play, hardware, machine learning, Other Bets, Search and YouTube.
Sales and Marketing
The following table presents our sales and marketing expenses (in millions,
unaudited):
                                                                           Three Months Ended
                                                                               March 31,
                                                                           2019           2020
Sales and marketing expenses                                           $   3,905       $ 4,500
Sales and marketing expenses as a percentage of revenues                    

10.7 % 10.9 %




Sales and marketing expenses consist primarily of:
•Advertising and promotional expenditures related to our products and services;
and
•Compensation expenses (including SBC) and facilities-related costs for
employees engaged in sales and marketing, sales support, and certain customer
service functions.
Sales and marketing expenses increased $595 million from the three months ended
March 31, 2019 to the three months ended March 31, 2020. The increase was
primarily due to an increase in compensation expenses (including SBC) and
facilities-related costs of $384 million, largely resulting from a 9% increase
in headcount.
Over time, sales and marketing expenses as a percentage of revenues may
fluctuate due to certain expenses that are generally less variable in nature and
may not correlate to the changes in revenues. In addition, sales and marketing
expenses may be affected by a number of factors including the seasonality
associated with new product and service launches and strategic decisions
regarding the timing and extent of our spending.
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General and Administrative The following table presents our general and administrative expenses (in millions, unaudited):


                                                                                          Three Months Ended
                                                                                              March 31,
                                                                                      2019                  2020
General and administrative expenses                                              $      2,088          $     2,880
General and administrative expenses as a percentage of revenues                           5.7  %               7.0  %


General and administrative expenses consist primarily of:
•Compensation expenses (including SBC) and facilities-related costs for
employees in our finance, human resources, information technology, and legal
organizations;
•Depreciation;
•Equipment-related expenses;
•Legal-related expenses; and
•Professional services fees primarily related to audit, information technology
consulting, outside legal, and outsourcing services.
General and administrative expenses increased $792 million from the three months
ended March 31, 2019 to the three months ended March 31, 2020. Of the increase
$413 million was due to an increase in allowance for credit losses for accounts
receivable primarily related to the economic impact of COVID-19. In addition,
compensation expenses (including SBC) and facilities-related costs increased
$341 million, largely resulting from an 18% increase in headcount.
Over time, general and administrative expenses as a percentage of revenues may
fluctuate due to certain expenses that are generally less variable in nature and
may not correlate to the changes in revenues, the effect of discrete items such
as legal settlements, or further allowances for credit losses for accounts
receivable associated with the economic impact of COVID-19.
European Commission Fines
In March 2019, the EC announced its decision that certain contractual provisions
in agreements that Google had with AdSense for Search partners infringed
European competition law. The EC decision imposed a €1.5 billion ($1.7 billion
as of March 20, 2019) fine, which was accrued in the first quarter of 2019.
Please refer to Note 10 of the Notes to Consolidated Financial Statements
included in Part 1, Item 1 of this Quarterly Report on Form 10-Q for further
information.
Other Income (Expense), Net
The following table presents other income (expense), net (in millions,
unaudited):
                                              Three Months Ended
                                                  March 31,
                                              2019           2020
Other income (expense), net               $    1,538       $ (220)


Other income (expense), net, decreased $1,758 million from the three months
ended March 31, 2019 to the three months ended March 31, 2020. The decrease was
primarily driven by $814 million of net losses, including impairments, on equity
securities for the three months ended March 31, 2020 compared to a $1,083
million net gain on equity securities for the three months ended March 31, 2019.
Over time, other income (expense), net, may be affected by market dynamics and
other factors. Equity values generally change daily for marketable equity
securities and upon the occurrence of observable price changes or upon
impairment of non-marketable equity securities. In addition, volatility in the
global economic climate and financial markets, including the effects of
COVID-19, could result in a significant change in the value of our investments.
Fluctuations in the value of these investments has, and we expect will continue
to, contribute to volatility of OI&E in future periods. For additional
information about our investments, see Note 3 of the Notes to Consolidated
Financial Statements included in Part I, Item 1 of this Quarterly Report on Form
10-Q.
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Provision for Income Taxes
The following table presents our provision for income taxes (in millions, except
for effective tax rate; unaudited):
                                              Three Months Ended
                                                  March 31,
                                               2019           2020
Provision for income taxes                $    1,489        $ 921
Effective tax rate                              18.3   %     11.9  %


Our effective tax rate decreased 6.4% from the three months ended March 31, 2019
to the three months ended March 31, 2020. The decrease in effective tax rate is
primarily due to a non-deductible EC fine in 2019 that did not recur in 2020 and
an increase in the U.S. federal Foreign-Derived Intangible Income tax benefit,
partially offset by higher earnings in countries that have higher statutory
rates, resulting from the change in our corporate legal entity structure
implemented as of December 31, 2019.
Our effective tax rate is based on forecasted annual results, and therefore may
fluctuate significantly in future periods, due to the uncertainty in our annual
forecasts resulting from the unpredictable impact of COVID-19 on our operating
results. As such, evolving facts and circumstances surrounding these forecasts
could result in the application of different provisions of tax laws and cause
our estimated annual effective tax rate to change significantly through the
remainder of the year.
In addition, our future effective tax rate may be affected by changes in the
geographic mix of earnings in countries with different statutory rates, the
valuation of our deferred tax assets or liabilities, or changes in tax laws,
regulations, or accounting principles, as well as certain discrete items.
Capital Resources and Liquidity
As of March 31, 2020, we had $117.2 billion in cash, cash equivalents, and
marketable securities. Cash equivalents and marketable securities are comprised
of time deposits, money market funds, highly liquid government bonds, corporate
debt securities, mortgage-backed and asset-backed securities and marketable
equity securities.
As of March 31, 2020, we had long-term taxes payable of $7.3 billion related to
a one-time transition tax payable incurred as a result of the U.S. Tax Cuts and
Jobs Act ("Tax Act"). As permitted by the Tax Act, we will pay the transition
tax in annual interest-free installments through 2025.
In 2017, 2018 and 2019, the EC announced decisions that certain actions taken by
Google infringed European competition law and imposed fines of €2.4 billion
($2.7 billion as of June 27, 2017), €4.3 billion ($5.1 billion as of June 30,
2018), and €1.5 billion ($1.7 billion as of March 20, 2019), respectively. While
each EC decision is under appeal, we included the fines in accrued expenses and
other current liabilities on our Consolidated Balance Sheets as we provided bank
guarantees (in lieu of a cash payment) for the fines.
In November 2019, we entered into an agreement to acquire Fitbit, a leading
wearables brand, for $7.35 per share, representing a total purchase price of
approximately $2.1 billion as of the date of the agreement. The acquisition of
Fitbit is expected to be completed later this year, subject to customary closing
conditions, including the receipt of regulatory approvals.
Our principal sources of liquidity are our cash, cash equivalents, and
marketable securities, as well as the cash flow that we generate from our
operations. The primary use of capital continues to be to invest for the long
term growth of the business. We regularly evaluate our cash and capital
structure, including the size, pace and form of capital return to stockholders.
We have a short-term debt financing program of up to $5.0 billion through the
issuance of commercial paper. Net proceeds from this program are used for
general corporate purposes. As of March 31, 2020, we had no commercial paper
outstanding. As of March 31, 2020, we have $4.0 billion of revolving credit
facilities expiring in July 2023 with no amounts outstanding. The interest rate
for the credit facilities is determined based on a formula using certain market
rates. We believe that our sources of funding will be sufficient to satisfy our
currently anticipated cash requirements including capital expenditures, working
capital requirements, potential acquisitions, and other liquidity requirements
through at least the next 12 months.
As of March 31, 2020, we have senior unsecured notes outstanding due in 2021,
2024, and 2026 with a total carrying value of $4.0 billion.
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As of March 31, 2020, we had remaining authorization of $12.3 billion for
repurchase of Class C capital stock. The repurchases are being executed from
time to time, subject to general business and market conditions and other
investment opportunities, through open market purchases or privately negotiated
transactions, including through Rule 10b5-1 plans. The repurchase program does
not have an expiration date. Refer to Note 11 of the Notes to Consolidated
Financial Statements included in Part I, Item 1 of this Quarterly Report on Form
10-Q.
While we continue to make investments in land and buildings for data centers,
offices and information technology infrastructure through purchases of property
and equipment and lease arrangements to provide capacity for the growth of our
business, we may slow the pace of our investments due to COVID-19. During the
three months ended March 31, 2020, we spent $6.0 billion on capital expenditures
and recognized total operating lease assets of $0.8 billion. As of March 31,
2020, the amount of total future lease payments under operating leases, which
had a weighted average remaining lease term of 10 years, was $14.2 billion.
Finance leases were not material for the three months ended March 31, 2020.
Refer to Note 4 of the Notes to Consolidated Financial Statements included in
Part I, Item 1 of this Quarterly Report on Form 10-Q for further information on
the leases.
The following table presents our cash flows (in millions, unaudited):
                                                Three Months Ended
                                                    March 31,
                                               2019           2020

Net cash provided by operating activities $ 12,000 $ 11,451 Net cash used in investing activities $ (5,388) $ (1,847) Net cash used in financing activities $ (4,183) $ (8,186)




Cash Provided by Operating Activities
Our largest source of cash provided by our operations are advertising revenues
generated by Google properties and Google Network Members' properties.
Additionally, we generate cash through sales of apps, in-app purchases, digital
content products, and hardware; and licensing and service fees including fees
received for Google Cloud offerings and subscription-based products.
Our primary uses of cash from our operating activities include payments to our
Google Network Members and distribution partners, and payments for content
acquisition costs. In addition, uses of cash from operating activities include
compensation and related costs, hardware inventory costs, other general
corporate expenditures, and income taxes.
Net cash provided by operating activities decreased from the three months ended
March 31, 2019 to the three months ended March 31, 2020 primarily due to an
increase in cash paid for compensation expenses accrued in 2019 and deposits
made for certain tax matters. This was largely offset by the net impact of
increases in cash received from revenues and cash paid for cost of revenues and
operating expenses.
Cash Used in Investing Activities
Cash provided by investing activities consists primarily of maturities and sales
of our investments in marketable and non-marketable securities. Cash used in
investing activities consists primarily of purchases of property and equipment,
which primarily includes our investments in land and buildings for data centers,
offices and information technology infrastructure to provide capacity for the
growth of our businesses; purchases of marketable and non-marketable securities;
and payments for acquisitions.
Net cash used in investing activities decreased from the three months ended
March 31, 2019 to the three months ended March 31, 2020 primarily due to a net
increase in maturities and sales of marketable securities and a net decrease in
purchases of non-marketable securities, partially offset by an increase in
purchases of property and equipment. The increase in purchases of property and
equipment was driven by increases in purchases of land and buildings for offices
as well as servers, and increases in data center construction.
Cash Used in Financing Activities
Cash provided by financing activities consists primarily of proceeds from
issuance of debt and proceeds from the sale of interest in consolidated
entities. Cash used in financing activities consists primarily of net payments
related to stock-based award activities, repurchases of capital stock, and
repayments of debt.
Net cash used in financing activities increased from the three months ended
March 31, 2019 to the three months ended March 31, 2020 primarily due to an
increase in cash payments for repurchases of capital stock, partially offset by
an increase in proceeds from the sale of interest in consolidated entities.
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Critical Accounting Policies and Estimates
See Part II, Item 7, "Critical Accounting Policies and Estimates" in our Annual
Report on Form 10-K for the year ended December 31, 2019. There have been no
material changes to our critical accounting policies and estimates since our
Annual Report on Form 10-K for the year ended December 31, 2019, certain of
which are further described below.
As of March 31, 2020, the impact of COVID-19 continues to unfold. As a result,
many of our estimates and assumptions required increased judgment and carry a
higher degree of variability and volatility. As events continue to evolve and
additional information becomes available, our estimates may change materially in
future periods.
Income Taxes
We are subject to income taxes in the U.S. and foreign jurisdictions.
Significant judgment is required in evaluating our uncertain tax positions and
determining our provision for income taxes. Our interim tax accruals are based
on an estimated annual effective tax rate applied to year-to-date income along
with certain discrete items recorded in the period. Estimates of the annual
effective tax rate at the end of an interim period are based on our best
estimate of future events and transactions which, as a result of COVID-19, may
be impacted by a higher degree of variability and volatility. As such, evolving
facts and circumstances surrounding these forecasts could result in the
application of different provisions of tax laws and cause our estimated annual
effective tax rate to change significantly through the remainder of the year.
Although we believe we have adequately reserved for our uncertain tax positions,
no assurance can be given that the final tax outcome of these matters will not
be different. We adjust these reserves in light of changing facts and
circumstances, such as the closing of a tax audit or the refinement of an
estimate. To the extent that the final tax outcome of these matters is different
than the amounts recorded, such differences will affect the provision for income
taxes and the effective tax rate in the period in which such determination is
made.
The provision for income taxes includes the effect of reserve provisions and
changes to reserves that are considered appropriate as well as the related net
interest and penalties. In addition, we are subject to the continuous
examination of our income tax returns by the Internal Revenue Service ("IRS")
and other tax authorities which may assert assessments against us. We regularly
assess the likelihood of adverse outcomes resulting from these examinations and
assessments to determine the adequacy of our provision for income taxes.
Available Information
Our website is located at www.abc.xyz, and our investor relations website is
located at www.abc.xyz/investor. Our Annual Reports on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K, and our Proxy Statements, and
any amendments to these reports, are available through our investor relations
website, free of charge, after we file them with the SEC. We also provide a link
to the section of the SEC's website at www.sec.gov that has all of the reports
that we file or furnish with the SEC.
We webcast via our investor relations website our earnings calls and certain
events we participate in or host with members of the investment community. Our
investor relations website also provides notifications of news or announcements
regarding our financial performance and other items of interest to our
investors, including SEC filings, investor events, press and earnings releases,
and blogs. We also share Google news and product updates on Google's Keyword
blog at https://www.blog.google/, which may be of interest or material to our
investors. Further, corporate governance information, including our certificate
of incorporation, bylaws, governance guidelines, board committee charters, and
code of conduct, is also available on our investor relations website under the
heading "Other." The content of our websites are not incorporated by reference
into this Quarterly Report on Form 10-Q or in any other report or document we
file with the SEC, and any references to our websites are intended to be
inactive textual references only.

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