MBC GROUP has set a new dimension for the marketing collaboration with Anghami Inc. and renewed its marketing agreement. This strategic partnership will feature Anghami across MBC GROUP's programming in the region, with a view to giving the platform access to airtime across various popular and key-market segment entertainment shows such as The Voice and Arab Idol, as well as MBC's TV channels, radio stations, its content streaming platform Shahid - the world's leading Arabic streaming platform - and all major social channels. Underpinning Anghami's commitment to growing its global reach and cement its foothold in the MENA region, the partnership marks an expanded deal between both parties to bridge the gap between digital and traditional entertainment.