Appier announced the success of its recent collaboration with Rev Edition. Appier's AIQUA platform introduced a solution for Rev Edition, enabling personalized product recommendations and enhancing user engagement across multiple channels, including eDMs, in-web, SMS, and social channels. This AI-driven approach allowed for precise A/B testing, with 50% of users receiving random recommendations and the other 50% benefiting from AIQUA's tailored suggestions, significantly improving Click-Through Rates (CTR) by 175%.

Rev Edition is Thailand's premier importer, distributor, and retail manager of top sports and fashion lifestyle brands. Since its inception in 2000, Rev Edition has been at the forefront of the sports retail industry, boasting the first NIKE Store in Thailand and managing an impressive portfolio, including HOKA, Saucony, Champion, and more, across its 159 branches and e-commerce platforms. Rev Edition's digital evolution: from traditional retail to AI-powered marketing: With the challenge of personalizing customer experiences and maximizing online revenue, Rev Edition turned to Appier's AI-powered personalization cloud, AIQUA, to transform its digital marketing strategy. Before partnering with Appier, Rev Edition relied on manual, time-consuming processes for tracking customer data and engaging users, with a significant need for a more sophisticated, data-driven approach.