Appier Group, Inc. announced the successful campaign results from its partnership with Caring Pharmacy to enhance its overall multi-channel marketing strategy. Caring Pharmacy enabled highly personalised experiences for its customers on multiple channels with the one-stop customer management platform AIQUA. By leveraging Appier AI Personalised Marketing Cloud, Caring can now seamlessly integrate all of its data across both offline and online channels to tailor customer journeys based on their behaviors and preferences; while at the same time increasing customer engagement and achieving a positive sales cycle.

Caring's digital transformation focused on transforming its customer experience through the following tactics: Enhance the user experience on its digital channels: By unifying its rich offline insights with its data from online users and behavior, Caring was able to offer highly tailored marketing messages to its customers; Build brand loyalty with highly personalized experiences: With AIQUA, Caring was able to create niche segments for various campaigns and leverage AI recommendation models based on different user behaviors to create a better user experience, enabling personalised engagement for its customers; Drive real-time interactions with customers through a WebChat: With Appier's BotBonnie, Caring was able to optimize the customer journey from user acquisition to loyalty management by promoting specific marketing campaigns, providing 24/7 customer support, and addressing customer queries about their membership in real-time.