Many of us may be suffering from virtual event fatigue after a year of video calls. But not
It's the first such event for the company in 2021.
Analysts expect new iPads and likely new color versions of the iMac. The company could also show off something called AirTags, which look to be coin-sized tracking devices you can stick on stuff you don’t want to lose — your tortoise, your phone, your coffee cup or perhaps small children.
And while you might be tired of watching your coworkers' sleepy heads in Brady Bunch-like rectangles on your monitor,
“In this virtual environment Apple’s product launches have been very successful in courting developers and consumers around its new product lineup," Ives said. “Apple is a unique brand and product launches, even virtually, are the linchpin."
Besides the iPads — including refreshes for the iPad Pro, the iPad mini and the low-cost iPad — Ives also predicts a new
Then, in the fall,
“The viewership for Apple’s product launches are in the tens of millions, which speaks to the excitement these virtual events have brought, although it can’t match the
AP Technology Writer
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