Arcadia Biosciences, Inc. Hires Chris Cuvelier as Chief Growth Officer
May 21, 2021 at 04:00 pm EDT
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On May 17, 2021, Arcadia Biosciences, Inc. and its wholly-owned subsidiary Arcadia Wellness, LLC, entered into an Asset Purchase Agreement (the Purchase Agreement") with Eko Holdings, LLC, Lief Holdings, LLC, Live Zola, LLC and TPCO US Holdings, LLC. In connection with the closing of the transactions underlying the Purchase Agreement, Arcadia hired Chris Cuvelier as Arcadia's new Chief Growth Officer, in which capacity he will lead growth strategy and sales and marketing execution for Arcadia's consumer goods business.
Arcadia Biosciences, Inc. is a producer and marketer of plant-based food and beverage products. The Company is engaged in developing crop improvements, primarily in wheat, designed to enhance farm economics by improving the performance of crops in the field, as well as their value as food ingredients. The Company is using non-genetically modified (non-GMO) advanced breeding techniques to develop products. Its product portfolio includes GoodWheat Pasta, GoodWheat Pancakes and Waffle Mixes, GoodWheat Mac and Cheese, Zola Coconut Water, and GoodWheat Wheat Traits. Its GoodWheat pasta has five varieties of penne, spaghetti, fettuccine, elbows, and rotini. Its GoodWheat pancake and waffle mixes are sold in resealable, multi-serve pouches, and mixes are available in three varieties, including buttermilk, chocolate chip and apple cinnamon. It operates under Saavy Naturals, Soul Spring, and ProVault brands. ProVault, is a THC-free CBD sports performance formula made with natural ingredients.