Archer Aviation Inc. announced two key hires who bring decades of additional aviation experience to the company. Long-time private aviation executive, Miles Rogers, has joined Archer as its Senior Vice President, Head of Marketing, and Sterling Gerdes has joined Archer as its Product Lead for Vertiport Experiences. Rogers, who brings twenty years of experience at private aviation companies, including NetJets and most recently as the Chief Strategy Officer at Delta Air Lines-backed Wheels Up, will lead and oversee Archer?s global marketing efforts.

Sterling Gerdes comes to Archer after spending over seven years at Delta Air Lines focused on bringing new products to customers including overseeing its early Advanced Air Mobility strategy. Their combined experience and skills will be integral to Archer?s commercialization efforts as the company readies for its Midnight electric air taxi?s planned entry into service in 2025. Prior to Archer, Rogers was most recently at Wheels Up serving as the company?s Chief Strategy Officer, where he played an instrumental role in the company?s growth and acceptance of its unique membership model, making private aviation more accessible with an experience-focused emphasis, forging key partnerships with globally recognized brands and brand ambassadors.

Before that, Rogers served as Senior Vice President of Marquis Jet, a private aviation company that was acquired by Warren Buffett?s NetJets corporation, which is a Berkshire Hathaway company. Gerdes comes to Archer after spending over seven years at Delta Air Lines, where he most recently served as its General Manager for Venture & Innovation Strategy during which time he was responsible for tech scouting and venture focused on bringing C-suite strategic initiatives to life. Prior to that, he held various leadership roles at Delta including in AI & Innovation Strategy.