Bambuser AB announced a pivotal new contract with the Japanese global beauty conglomerate. The extensive agreement to use Bambuser's shoppable, two-way video calling solution, "One-to-One" will enable Shiseido Japan to provide a private and deeply personalized online consultation service in addition to creating pivotal conversion opportunities. Embedded into retailers' websites in the domestic Japanese market, One-to-One will deliver on the brand's mission of offering exceptional service to their customers.

Starting its series of launches in 2023, the agreement includes retailers such as Sogo & Seibu Company, Limited and Takashimaya Company, Limited.