Bambuser AB (publ) (OM:BUSER), in line with the previously announced strategic review of the business, has finalized the divestment of all shares in Jefferson AB to Ravenmedia. The purchase price amount to approximately SEK 22.3 million of which SEK 20 million was paid in cash at closing and approximately SEK 2.3 million was paid by way of issuance of a promissory note payable by the latest on 31 March 2024 with a customary 10 % interest per annum. Aligned with the focus outlined in Bambuser's Third Quarter 2023 report, the company is channeling its resources entirely into advancing its world-leading video commerce platform.

The services previously provided by Jefferson AB, under the brand name Relatable, will now be delivered through an emerging global partnership ecosystem. The divestment will incur a realized loss from divestments of approximately SEK 85 million, to be reflected in Bambuser's Fourth Quarter 2023 consolidated income statement. This strategic realignment underscores Bambuser's committed confidence in its video commerce platform's transformative potential.