Infibeam Avenues Ltd. announced that its payment gateway brand, CCAvenue, is gearing up to introduce Bandhan Bank's EMI facilities to over 10 million plus merchants. This strategic initiative aims to broaden the array of consumer-financing options available within the merchant network, signalling a concerted effort to enhance financial flexibility and convenience for businesses and merchants. CCAvenue is set to integrate Bandhan Bank's credit card EMI facility onto its robust payment-processing platform, opening up exciting business prospects for its merchants.

This strategic move will grant CCAvenue's merchants direct access to Bandhan Bank's vast and rapidly growing customer base, enhancing their growth potential. The addition of this new payment option will bolster CCAvenue's existing card-based EMI payment feature, allowing numerous eCommerce websites powered by CCAvenue to optimize earnings and significantly expand their operations. Additionally, Bandhan Bank's customers will also enjoy the convenience of making purchases for high-value products through easy instalments over a suitable timeframe.

Widely adopted by merchants, CCAvenue's payment technology facilitates online transactions through a diverse range of payment methods such as major Credit Cards, Debit Cards (MasterCard/Visa/Maestro/RuPay), Amex EzeClick, Net Banking (58+ options), Mobile Wallets, UPI, and an extensive selection of up to 15 Multi Bank EMI options. This comprehensive payment solution suite empowers merchants to enhance their business operations effectively.