- The Moose Hide Campaign is an Indigenous-led initiative to end domestic and gender-based violence against women and children, particularly Indigenous women and children
- BMO is supporting the Moose Hide Campaign with a donation and multiple online and in-branch activations, including awareness through
Moose Hide pins acrossCanada
The campaign is grounded in Indigenous ceremony and traditional ways of learning and healing. A cornerstone of the Moose Hide Campaign is the wearing of the moose hide pin – a small square of moose hide, ethically sourced or donated, and hand-made by Indigenous women. Wearing the pin signifies a commitment to honour, respect, and protect the women and children in one's life, and speak out against gender-based and domestic violence.
"We are happy to welcome BMO as a partner this year and are grateful for their support of the Moose Hide Campaign's efforts to help end violence, create safe spaces and workplaces, promote cultural sensitivity and anti-racism, support reconciliation and encourage healthy masculinity," said
"Our journey toward Reconciliation is deeply rooted in education, and we are committed to amplifying Indigenous Peoples' perspectives and knowledge – both inside and outside our doors," said Michael Bonner, Head, Canadian Personal & Business Banking Distribution, Head, BMO Enterprise Indigenous Strategy, and Co-Chair,
BMO branch employees across
About Moose Hide Campaign
The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children. It was created by Paul and Raven Lacerte, an Indigenous father and daughter from the Carrier First Nation. In 2011, while on their annual moose-hunting trip, on their traditional territory along the Highway of Tears, where so many Indigenous women were murdered or went missing, they were inspired to launch this initiative. Wearing the moose hide pin signifies a commitment to honour, respect and protect the women and children. Learn more at www.moosehidecampaign.ca.
SOURCE Moose Hide Campaign
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