BARK, Inc. Announces Departure of Nari Sitaraman as Chief Technology Officer, Effective January 19, 2024
December 28, 2023 at 04:00 pm EST
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BARK, Inc. announced that Nari Sitaraman will be stepping down from his role as Chief Technology Officer (?CTO?) to take a role at another company. Mr. Sitaraman will remain the CTO of BARK through January 19th, 2024. Eric Picard, Vice President of Product Management, will assume the responsibilities of Mr. Sitaraman upon his departure.
BARK, Inc. is a dog-centric company. The Company is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded BARK. The Company's products are sold direct-to-consumer (DTC) and through its network of retail partners. It offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog's home. Customers have the option to subscribe to these products on a monthly, six month, or annual basis. It offers customers incremental products via ATB, which enables it to cross-sell customers into its full portfolio of products, including kibble, treats, toppers, dental and more. Its toys category also includes revenue derived from the sale of other products such as beds, leashes, apparel, and other miscellaneous products. The Company also offers Barkbox and Super Chewer boxes.
BARK, INC. 
