LUMIFY® Recognized in the "Superstar" Category for Exceptional Sales and Growth
"We're proud LUMIFY has been recognized by Nielsen's BASES on its 2020 U.S. BASES Top 25 Breakthrough Innovations List," said Joe Gordon,
Since Bausch + Lomb first launched LUMIFY in 2018, these one of a kind OTC eye drops that contain low-dose brimonidine have become ingrained in popular culture through an ongoing surround-sound integrated consumer campaign highlighting their ability to significantly reduce redness to help eyes appear whiter, brighter and more radiant for up to eight hours when used as directed. As a result, LUMIFY has achieved the No. 1 dollar share among redness relievers (at 40% share in the latest 52 weeks)1, became the No. 1 eye doctor recommended brand within the first few months of launch,2 and brought in more than a million first-time users into the eye redness reliever category.3
"Our Superstar category celebrates the best of what marketers do to drive growth, and we selected LUMIFY based on its strong business performance in years one and two, and the success it had in growing a category through premiumization," said
LUMIFY was also recently recognized in IRI's 2019 New Product Pacesetters™ 25th annual report, which highlights the most successful new product launches across food and beverage, non-food and convenience store sectors. LUMIFY was named alongside nine other products in the non-food category for their ability to retain their unique, targeted appeal as niche products within mass-market outlets.
For more information on LUMIFY, visit www.lumifydrops.com. To view the full
About LUMIFY® Redness Reliever Eye Drops
LUMIFY is the first and only over-the-counter eye drops developed with low dose brimonidine tartrate 0.025% for the relief of redness of the eye due to minor irritations. Unlike other redness relievers, LUMIFY selectively targets redness, with a reduced risk of certain side effects, including rebound redness and loss of efficacy over time, when used as directed. LUMIFY is also the No. 1 eye doctor recommended redness reliever brand with approximately 79 percent of doctor recommendations.2 For more information on LUMIFY, visit www.lumifydrops.com.
About Bausch + Lomb
Bausch + Lomb, a leading global eye health business of
About
Forward-looking Statements
This news release may contain forward-looking statements, which may generally be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "believes," "estimates," "potential," "target," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, the risks and uncertainties discussed in
References:
- Consumer Data Science: EDGE, Amazon, COSTCO Database, IRI, Total US MULO Data Ending 09-20-20.
- Consumer Data Science: EDGE, Amazon, + IRI, Total US MULO Data Ending 09-06-20.
- Consumer Data Science: IRI, Total US All Outlet Panel Data Ending 09-06-20.
LUMIFY is a trademark of
LUM.0342.USA.20
Investor Contact: | Media Contact: |
arthur.shannon@bauschhealth.com | lainie.keller@bauschhealth.com |
(514) 856-3855 | (908) 927-1198 |
(877) 281-6642 (toll free) |
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