Bebida Beverage Company announced new members of the Board of Directors and Regional Managers for BeBevCo European Operations; Alexander Khomenko, the former manager of Red Bull GMBH, and Serkan Barutcu, the former Director of Operations for Monster Energy Beverage. Alexander Khomenko developed and implemented the national business strategy for Kazakhstan for Red Bull GMBH, as he managed legal issues and established relationships with local authorities. Responsible for strategic business, marketing and sales channel planning throughout the country, Khomenko oversaw and managed budgets, distribution partners, analyses research and market data managing 50 personnel in his business unit.

From 2008 to mid-2011, Barutcu was with Red Bull based in Hong Kong overseeing the territories of Hong Kong, Taiwan, Singapore, Malaysia, Indonesia and South Korea.