Bebida Beverage Company announced that the Company has signed a partnership agreement with the Virginia-based supermarket chain, Food City. The partnership includes KOMA Unwind Relaxation drinks and shots to be carried by 105 grocery and convenience stores in Kentucky, Virginia and Tennessee. This agreement was the result of KOMA Unwind friends involved in NASCAR.

Food City is very community-oriented and involved in local efforts and has partners with farmers in Southwest Virginia and Northeast Tennessee which bring local produce to its customers while helping local farmers. The Food City name has also become synonymous with NASCAR racing in the area with its sponsorship of two of the sport's most popular races, the Food City 500 and Food City 250 at the Bristol (Tenn.) Motor Speedway. As the second longest running sponsor in NASCAR, Food City has also contributed over half a million dollars to local organizations through its annual Family Race Night events.