The new products are the company’s meatiest, juiciest beef products yet, provide 21g of plant-based protein and are made with avocado oil, which offers heart-healthy monounsaturated fats, and helped lower the saturated fat to just 2g per serving
Consumers can find the new Beyond Burger and Beyond Beef, which are rolling out now in
“I’m so excited about the new Beyond Burger and Beef because not only do they taste incredible, but they’re super nutritious.
Some of the key changes in the new Beyond Burger & Beyond Beef:
- Made with avocado oil – beloved by the nutrition community for its high levels of heart-healthy monounsaturated fats3, the shift to avocado oil helped reduce the saturated fat in the products by 60% to just 2g per serving (75% less than 80/20 beef)
- Avocado oil’s smoother, more neutral flavor also allowed
Beyond Meat to unlock an even meatier, beefy flavor, and because avocado oil has a higher smoke point, the new beef is designed to sizzle and BBQ even better than before - Increased protein to 21g per serving
- Added nutrient-dense plant-based ingredients including red lentil and faba bean protein
- Simplified the ingredient list, including removing coconut and canola oils
- 20% less sodium vs. the previous version
“The beefier flavor and texture of our new Beyond Burger and Beyond Beef make them the perfect option to use in a wide variety of recipes. They caramelize and brown beautifully when cooked, and offer the juicy, tender culinary experience of beef. From backyard BBQs to family taco nights, we’ve designed Beyond IV to not only be our meatiest, juiciest yet but to also be quick and easy to prepare so that everyone can Go Beyond,” said
Growing portfolio of nutritious and delicious plant-based meat products
The strong advancements in nutrition have qualified the fourth generation Beyond Burger and Beyond Beef products to be recognized by the nation’s leading health organizations, including the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program and being included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program. Additionally, the new products have received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency, and are the first plant-based meat products to be Clean Label Project Certified. Developed in partnership with leading medical and nutrition experts, and designed to meet the standards of top health organizations, the making of the fourth generation Beyond Burger and Beyond Beef is being chronicled in a new documentary-style short film, Planting Change, that will be released this summer.
The debut of Beyond IV follows the expansion of Beyond Meat’s portfolio of nutritious and delicious products including Beyond Crumbles and Beyond Steak® which are both certified by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. As part of its commitment to improving human health,
"We’re proud to create products that allow you to Eat What You Love®, like a juicy, delicious, sizzling burger, while offering health and environmental benefits to the consumer. We know that health is a top driver for the plant-based meat category, and with the advancements in taste and nutrition of our new Beyond Burger and Beyond Beef, we’re giving consumers a really compelling reason to make the switch,” said Akerho (AK) Oghoghomeh, Chief Marketing Officer,
Ready to try the new Beyond Burger and Beyond Beef for yourself? Find delicious recipes, cooking videos and more inspiration on the
About
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While
Media Contact
shira.zackai@beyondmeat.com
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1The People's Choice Consumer Testing (
2 31 registered dietitians surveyed at the 2024 FoodFluence conference after trying the new Beyond Burger
3 https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dadb3953-a1b7-4da6-a103-4dfc1bbbd5ec
The fourth generation Beyond Burger and Beyond Beef, Beyond Meat's meatiest and most nutritious products yet, debuts at grocery stores nationwide.
Consumers can find the new Beyond Burger and Beyond Beef, which are rolling out now in U.S. retail, by looking for the new eye-catching gold packaging
2024 GlobeNewswire, Inc., source