BigCommerce announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce. BigCommerce merchants of all sizes in the US can now directly integrate their store as a one-stop shop to sync product catalogs and create immersive Snapchat ad campaigns to broaden customer reach, open new revenue streams and ultimately scale their business to the next level. Merchants can access the Snapchat for BigCommerce app via the BigCommerce Channel Manager, creating a few-click experience to begin placing the Snap Pixel, sync product catalogs and producing and managing Snapchat ad campaigns to drive online store visits, purchases and retargeting campaigns.

With Snapchat for BigCommerce, merchants can: Attract new and unique mobile customers by tapping into Snapchat's engaged audience of 363 million daily active users and over 600 million global monthly users who are driving new behaviors and influencing purchase decisions to help drive MRR. Snapchat is the #1 platform where users enjoy sharing purchases they love or when shopping. Optimize ad campaigns and events with Snap Pixel to track conversions and measure results to make the most of advertising budgets to achieve ROAS, while using Pixel Custom Audiences to build retargeted campaigns to reach and convert Snapchatters that have already browsed website.

View and analyze campaign performance across all ad accounts to gain valuable insight into metrics and audience engagement to ensure campaigns are meeting target goals. With Snapchat for BigCommerce, merchants can leverage Snapchat's variety of made-for-ecommerce ad formats to deliver creativity when showcasing products and make a personalized connection with users to establish brand loyalty and drive traffic to their storefront. Snapchat for BigCommerce is currently available in the US and will be expanding into additional markets into 2023.