BigCommerce announced Waterfront Brands has selected the BigCommerce platform to transform its existing Boat Lift Warehouse website into a dynamic storefront, adding to its portfolio of brands already on the ecommerce platform. BigCommerce agency partner Groove Commerce will lead in migrating Boat Lift Warehouse's existing WordPress site to BigCommerce, enabling the brand to further improve ecommerce functionalities such as a frictionless ERP integration, advance its product data and search accuracy, enhance customer purchasing experiences and ultimately grow the business. Boat Lift Warehouse will leverage BigCommerce to maximize customization and innovation for faster performance and extensive front-end capabilities to deliver unparalleled shopping experiences, drive customer loyalty and increase sales.