“With the mission to enrich the everyday life of young generations in
Highlights of Bilibili’s 2023 ESG achievements:
1. Content Ecosystem & Community Value
- Approximately 4.3 billion average daily video views were generated, over 95% of which came from PUGVs and Story Mode.
- Each user spent around 97 minutes on
Bilibili per day and generated over 15 billion interactions per month. - Bilibili’s proprietary Large Language Model “Index” was widely applied to its products, developing various new functions and features to improve users' and content creators’ experiences.
- Over 80% of the Company’s business obtained ISO Information Security Management System Certification and
Bilibili was the first online video platform inChina to obtain App Security Certification from the China Cybersecurity Review Technology and Certification Center. - Bilibili’s Charging Station Program provided 73,000+ emotional support sessions for its users.
2. Content Creator Empowerment
Empowering content creators is one of the Company’s top priorities, as they are the cornerstone of its content ecosystem.
- Enabled over 3 million content creators to earn income on
Bilibili , an increase of 30% from the previous year. - Broadened income channels catering to different types of content creators. More specifically:
- Over 1.8 billion content creators earned income via live broadcasting.
- Over 950,000 content creators joined various advertising plans, increasing the number of content creators who earned income via video and live commerce by 133% year over year.
- 2.4 million creators earned income via the Company’s fan charging program.
- Over 200 creators achieved over
RMB1 million in grossing revenue via premium courses.
- Upgraded creator rights protection mechanism, data analysis and review system, and content creator academy to facilitate content creation and account operation.
- Hosted the 6th Bilibili POWER UP ceremony to honor the top 100 content creators, encouraging more content creators to produce ingenious work and explore commercialization paths.
3. Human Capital and Corporate Governance
- Further carried out its comprehensive employee welfare system, covering 100% of its full-time employees.
- Offered multi-level targeted training programs tailored for employees at various career stages, such as the B-STAR Graduate Scheme for newcomers and the UP Plan for rising managers.
- Offered a structured promotion program and a rotation program to support internal mobility within the Company, encouraging diversified career development.
- Ensured sound business ethical standards by conducting business ethics training sessions for 100% of
Bilibili employees and members of the Board of Directors. - Further enhanced comprehensive measures to protect intellectual property rights.
4. Social Endeavors
- Teamed up with 37 well-known charitable organizations to launch 76 charitable projects on the Bilibili Charity Platform, inspiring more than 800,000 users to donate over
RMB17 million . - Fostered rural education by supporting six rural primary schools with 7,041 enrolled rural students.
- Supported innovative projects for rural schools via the Bilibili Happy Scholarship, which granted a total of over
RMB1.19 million to these programs. - Engaged over 200 million users to study on
Bilibili and over 2 million content creators to submit pan-knowledge content onBilibili . - Became a vibrant hub for users to cultivate hobbies, generating over 44 billion hobby-related video views
- Provided culturally uplifting content on
Bilibili that was welcomed by over 200 million traditional Chinese culture enthusiasts.
5. Environmental Protection
- Refined its overall greenhouse gas emission verification plan to gradually explore an effective carbon reduction path.
- Implemented more green operation initiatives in data centers and achieved an average actual PUE of 1.3 or lower across all leased data centers.
- Provided shuttle bus services between office areas in
Shanghai offices to reduce the use of private cars and emissions from commuting. - Raised public awareness on environmental protection-related topics, generating 12.6 billion relevant video views.
The Company’s 2023 ESG report is available in both Chinese and English. To support environmental conservation, it is strongly recommended to use the electronic version, accessible on the Company’s investor relations website at http://ir.bilibili.com and the HKEX’s website at http://www.hkexnews.hk.
About
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For investor and media inquiries, please contact:
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Tel: +86-21-2509-9255 Ext. 8523
Email: ir@bilibili.com
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Email: bilibili@tpg-ir.com
Source:
2024 GlobeNewswire, Inc., source