Blue Star Limited announced the launch of a comprehensive new range of energy-efficient and eco-friendly deep freezers varying in capacities right from 60 liters to 600 liters to cater to a wide set of customer segments for diverse applications. New Range of Deep Freezers for 2024. The new range deep freezers offer higher storage, enhanced cooling capacity and are embedded with superior technologies which ensure greater heat transfer for efficient cooling.

Further, they are super tropicalised and designed to work even in 47degC ambient temperatures. Two years ago, this new plant at Wada was commissioned to manufacture deep freezers from 300 to 600 litres, and in the current financial year, an additional capex was invested to manufacture the entire range starting from 60 litres. This facility is well-equipped with the latest automation technologies and has also received BIS certification for deep freezers.

The new plant has an installed current production capacity of 3 million deep freezers and 1 million water coolers. In addition to Wada, the Ahmedabad Plant is dedicated to the manufacturing of deep freezers. With a rich legacy of over 80 years and expert domain knowledge, Blue Star has developed a wide portfolio consisting of cold chain products and solutions that cater to the entire spectrum of segments, which include Horticulture, Floriculture, Banana Ripening, Dairy, Ice Cream, Poultry, Processed Foods, Quick Service Restaurants, HoReCa, Sericulture, Marine, Pharmaceutical and Healthcare.

Blue Star's value proposition for its refrigeration products and solutions is 'Enhancing Life'. The products and solutions are designed to preserve the produce and retain efficacy, freshness and flavour throughout the storage period; extending the shelf life of perishables and reducing wastage during the cold chain process. The products are divided into multiple categories and solutions: Merchandising solutions offer products like deep freezers, bottle coolers, visi coolers, and supermarket refrigeration equipment such as multideck chillers/freezers, pastry cabinets, chocolate coolers and upright freezers.

Water Dispensing solutions include storage water coolers and bottled water dispensers. Recently, the Company launched its minibars range as well. Integrated Cold Room solutions envisage pre-engineered PUF insulated panels along with hermetic, semi-hermetic, and rack refrigeration systems. The Company has also launched inverter based-technology refrigeration units, cold chain solutions for warehousing and logistics segments and IoT systems to strengthen its portfolio in this category.

Additionally, Healthcare Refrigeration solutions offers products such as blood bank refrigerators, ice-lined refrigerators (+2degC to +8degC), medical freezers (up to -20degC), pharma refrigerators (+2deg C to +8degC), ultra-low temperature freezers (-86degC), vaccine transporters (+8degC to -20degC) and mortuary chambers. Sustainable Technologies. The Company has obtained many patents and design registrations, with many more in the pipeline.

Underpinned by its robust R&D set-up, Blue Star has been incorporating the latest technologies from across the world into its new product developments. Expanding Distribution and Service Network. Blue Star's 2100 sales and service channel partners are trained to sell, install and maintain refrigeration products and solutions across 900 towns.

With its Gold Standard program, the Company provides 24x7 customer call centre specialists, service on wheels, mobile apps and technical competence across India. Another unique feature of Blue Star's service infrastructure is the availability of refrigerated vans in Chennai, Bangalore, Hyderabad, Mumbai, Ahmedabad, Delhi and Kolkata, which can be used as a standby at customer premises to store perishables.